Foreword Online

Ideas, information and industry news for collegiate retailers



Think Mobile: Tips for Optimizing the Mobile Experience

Posted by admin on 4/16/13 11:00 PM
Topics: social media, college retail, MBS Systems inSite, eCommerce, omnichannel

The following excerpt, from the article 5 easy ways to please your brand's mobile audience, was written by Kevin Allen, editor for Imagination Publishing, and published on PR News Daily. View the full article for more tips to optimize your students' mobile experience.

People are consuming our content through handheld devices, yet it’s likely that the content they’re consuming isn’t optimized for mobile consumption.

Here are a few tips to help change that:

Be much more thoughtful about when you’re posting

The average Facebook post gets 50 percent of its reach and engagement in the first 30 minutes of being posted, according to Socialbakers. It’s all downhill from there.

Start asking yourself: Where is my audience going to be in the hour or so after we post this? Is there an opportunity to capture them where they are at that moment and inspire action or tap into an emotion that you know a large number of your fans are experiencing at that time?

Don’t limit it to experimenting with when you post, either. If you have an assumption about where your audience is consuming your content (specifically, where they are on Earth), you can create some calls to action and inspire them to engage that way.

For instance, Instagram, where the mobile engagement is close to 100 percent (unless your fans are Statigr.am savvy), is great for this: “Show us what you’re doing now and how our product fits into that.”

Add value to the mobile experience—which differs from adding value to the desktop or laptop experience

The greater the distance you make your fans travel in mobile, the worse the experience becomes. No one wants to hop from one app to another—to another—to download your app that, let’s be honest, isn’t all that cool in the first place. On a desktop or laptop, people are more forgiving when it comes to bouncing around the Web. You have to be more respectful of the mobile experience.

Similarly, if you’re in the Facebook or Pinterest app and you click on a brand’s link, it’s going to send you to a website. Unless you’ve checked that link in social, you’re not 100 percent sure where you’re sending them. It might look great on your laptop, but on mobile it could look like a Geocities site and do your brand a huge disservice.

Keep your posts simple and undeniably specific to your brand.

Design for mobile first

Keep your font sizes legible on your graphics. If you’re tapping through to a photo, you don’t want to have to zoom in on something just to read it. If you’re taking the time to design an asset, make sure you’re taking the time to design it so that mobile users can read it.

The default has been to design social assets for the desktop or laptop experience and back into mobile. Reverse that. Design for mobile, and it will back into the desktop experience.

Check out more tips from Allen by viewing the full article. MBS Systems inSite includes a customizable mobile site as part of the base functionality for no additional fees. Don't forget to talk to your MBS Client Representative about how we can make navigating your website via phone or tablet easy!

Related articles on Foreword Online

Article comments