The following excerpt is from the article Take Your Pinterest Presence From DRAB TO FAB: 7 Easy Tips written by Stephanie Frasco, social media marketing consultant, and published on SocialMediaToday.com. Use the following tips to update your Pinterest efforts, and then view her full article for even more ideas on how to make your page engaging.
- Make A Community Board
Pinterest is a community, and we know that. By opening up one of your boards to allow additional pinners you are going to increase the amount of pages on which you will be seen. Every person who is an authorized user of that board will have your board featured on their board page. You can make a board with your name branded in it for ultimate exposure. While you may get a lot of random pins, you will also be featured on many people's pages, which is a good thing. After all, it is about community!
- Increase Click Throughs
This really isn't an engagement strategy but I thought it was an important enough point. Through my experience, I have found that a lot of people repin, but they don't click through. Clicks to your site are important to driving traffic and getting new customers. By simply placing a little note that says "click on the image to buy," or "click on the image to learn more," you will see a lot more clicks to your site.
- Search & Like, Pin & Comment
A huge benefit of Pinterest is the search capability. You can search by keyword or by source. Searching by source gives you an overview of who is pinning what from your site. This is bait for you! Now all you have to do is go and get them.
To search who has pinned from your site go here: http://pinterest.com/source/(ADD URL HERE). From there you will be able to see who pinned which items from your site. Because Etsy is so huge and popular on Pinterest, let's use it as an example. If you go to this link, http://pinterest.com/source/etsy.com, you will see tons of items that people are pinning from Etsy. Now imagine this is your site. All these people who have pinned something from your site are showing interest in your product. Now it is up to you to talk to them and show them your human side.
The first thing you can do is like the pin. This will show up in their notifications and now they know you are active on Pinterest and care about them. You can go one step further and repin their pin or maybe something else from one of their boards. If you are going to do this you should create a board like "Stuff Our Friends Like" or "Found on Pinterest". The best strategy is to comment on it. You might want to offer them a discount, let them know about a special, thank them or ask a question.
What strategies do you use to get students engaging with your store on Pinterest? Share them in the comments section!