Foreword Online

Ideas, information and industry news for collegiate retailers

Luther College Book Shop Goes Nutty; Doubles Sales

Posted by Jason Smallheer on 1/16/17 5:30 AM

Luther College in Decorah, Iowa, boasts an enrollment of just under 2,400 and no official school mascot. Deanna Casterton, Director of Luther College Book Shop, sought to change the status quo by creating and naming a mascot for her store with the Nutty Election Day Celebration.

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Connect with Your Customers for Continued Contact

Posted by Jason Smallheer on 12/16/16 5:30 AM

The university bookstore is going through an evolution. Once known as “the place” to pick up course materials and spirit goods, regular visits to the bookstore have dropped to only two to four times per year per student, solely for textbook purchases and buyback.

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Last Minute Holiday Retail Ideas

Posted by Jason Smallheer on 12/15/16 5:30 AM

Christmas is days away, and you’re looking for that last little something to blow the season’s numbers out of the water. As our gift to you, we want to offer a few suggestions to help bring you a bit more business this season. Taken from our archives of holiday success stories, here are some ideas you can implement to get your doors swinging and register ringing.

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Better Customer Service—use Twitter

Posted by Jason Smallheer on 12/13/16 5:30 AM

I’ve had my couch for three years, and it boasts tears in the leather, unstitched stitching and bald spots where the bonded leather detached from the fabric. I made a bad purchase decision. However, I did buy a five-year warranty package. Its purpose, to cover anything that is not wear-and-tear and pay for a repair or replacement. Problem solved? Not so fast.

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Fresno State Kennel Bookstore Shares Secret to $100k Holiday Sale

Posted by Jason Smallheer on 12/12/16 5:30 AM

For 38 years, the Fresno State Kennel Bookstore has had lines outside the store the week after Black Friday full of students and community members anxious to grab holiday deals. The secret to the success of the annual Holiday Open House lies in heritage and an innovative approach to connecting with faculty.

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UC Davis Stores’ Late Night Shopping Event Turns Into an On-Campus Party

Posted by Joe Clarkin on 1/31/16 10:00 PM

In an effort to drive more traffic into their store and away from online retailers during rush, the staff at UC Davis Stores was struggling to come up with ideas that would meet those goals. Last year, they tried giving away t-shirts to entice students to come visit the store, which worked in the sense that that event was popular, but ultimately came up short of expectations when the store underestimated its audience and ran out of shirts in about 10 minutes. Back to the drawing board.

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9 Ways to Keep the Back-to-School Rush Going

Posted by Kate Seat on 1/28/16 1:00 AM

Just because things slow down once school begins doesn't mean you have to accept slower sales! By taking a proactive approach and scheduling a mix of fun events throughout the semester, you can expand your customers' perception of your store from "just" the place to pick up their course materials to a year-round staple. Here are some easy ways to get started:

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Centralia College Drives Facebook Engagement with Guessing Contest

Posted by Dean Asher on 1/24/16 11:00 PM

When bookstore employees stare at the miniature mountains of rental returns piling up in their store room at the end of each term, it's often a daunting feeling.

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Event Planning Checklist [Download]

Posted by Kate Seat on 1/18/16 1:00 AM

Back-to-school rush. Buyback. Big games. From regularly recurring events to special promotions, there are many occasions that could result in ample foot traffic for your store. Is your staff prepared to handle the crowds?

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How Teaming up with Your Team Can Boost Your Business

Posted by Dean Asher on 1/6/16 11:00 PM

Based out of central Missouri, Zimmer Radio & Marketing Group knows plenty about both brand promotion and rabid sports fans. Sandwiched between the Cardinals and the Royals — and firmly in Mizzou Tiger territory — the folks at Zimmer have long understood the value of working with a popular sports team to boost marketing reach for its stations. Have you considered partnering with teams on your campus to do the same for your store? Zimmer's offered tips on how to do it; we've pulled an excerpt for you, but check out the original post.

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