Foreword Online

Ideas, information and industry news for collegiate retailers



Drive Student Traffic This Spring With Fun College Store Events

Posted by Liz Schulte on 2/19/24 7:00 AM

As the cold begins to thaw and the sun shines a little longer each day, it’s a great time to plan some fun in-store events and online promotions. We have gathered some of our best ideas and marketing plans to help you schedule memorable spring events.

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Klamath Community College Bookstore Supports Learning and Diversity With Reading Program

Posted by Liz Schulte on 11/13/23 6:30 AM

The college store supports the campus community in many ways. Klamath Community College Bookstore and Library partnered together to create and support a monthly Heritage Reading program. We recently spoke with Carly Gilder, Bookstore Manager, Klamath Community College Bookstore, to learn more about its Heritage Reading program and how it was successfully implemented.

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Entice Alumni to Shop With Your Store This Holiday Season

Posted by Liz Schulte on 11/6/23 7:30 AM

November and December are typically busy retail months. Many shoppers are actively looking for great deals or the perfect holiday gift. This year, boost your holidays sales by driving more alumni traffic to the campus store website throughout the season with these easy marketing tips.

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5 Graduation Events to Boost End-of-Term Sales

Posted by Liz Schulte on 5/15/23 6:30 AM

Graduation is a wonderful, momentous occasion to celebrate with friends and family. It also marks an end for many students as they move away from the campus that has been their home for the years leading up to this moment. As the term winds down, the college store can help send off graduates with mementos they will treasure, technology they will need and a connection with your school that could last a lifetime.

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College Store Events to Finish the School Year Strong

Posted by Liz Schulte on 3/6/23 6:45 AM

Now is a good time to start planning your store’s end-of-term events to maximize sales before most students head home for break. Both in-store and online events are a great way to engage customers and encourage repeat shoppers. We have compiled four ideas to help you drive more traffic to the campus store this spring.

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Are You Attending the 2023 ICBA Conference?

Posted by Liz Schulte on 2/6/23 6:15 AM

MBS is proud to take part in this year’s ICBA conference. Director of Field Marketing Jerry Lynch, Associate Director of Field Marketing Elizabeth Taylor, Systems Sales Manager Rick Curtis and Territory Manager Julie Wood will be there representing MBS and would love to speak with you during the PRIMEtime meetings.

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3 Tips for a Successful Clearance Sale

Posted by Liz Schulte on 6/6/22 7:00 AM

Summer is a fantastic time to clear out old or dated inventory to make room for your new fall merchandise. However, summer also means fewer people on campus which leads to less foot traffic for in-store sales. To maximize store traffic this summer, offer shoppers great bargains online and in-store.

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College Store Marketing Content Calendar Template

Posted by Liz Schulte on 8/30/21 6:30 AM

Simplify your college store marketing this year with a marketing calendar that reminds you of important dates and helps plan store events. We have prepared a customizable marketing template to help you get started. Remember to add the dates that are specific to your store and campus.

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Utilizing Promotions and Focusing on Your Shoppers

Posted by Liz Schulte on 5/24/21 6:00 AM

College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, Manager of Customer Education Wayne Jones was joined by Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round.

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Students Love WCU Bookstore’s Cashless Buyback

Posted by Liz Schulte on 5/10/21 6:30 AM

Unprecedented challenges often require creative solutions. For the Western Carolina University Bookstore, the uncertainty with COVID and students returning home before the end of the fall term meant that buyback would also need to be adjusted to fit current challenges. The solution the store found was to hold a longer, cashless buyback for students.

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