Foreword Online

Ideas, information and industry news for collegiate retailers



The Last-Minute Buyback Plan

Posted by Liz Schulte on 5/4/17 5:30 AM

Buyback will be here before you know it. Do you have plan? How will you get the word out to students about where and when they can sell back their books? Do you have an incentive for them to choose your store rather than the competition? If these questions have filled you with anxiety, have no fear. We have gathered some easily-implemented ideas your store can use to ensure your buyback is a success.

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A Guide to Geofencing for College Stores

Posted by Liz Schulte on 5/3/17 5:30 AM

Geofencing can be used for anything from increasing foot traffic in stores to parents keeping track of their children — even human resource departments can utilize this technology to monitor employees who work in the field or from home. These virtual fences allow marketers to hone their advertising efforts to a selected group of people, often based on various factors of online behaviors, within an established distance from a store’s location using their mobile GPS. An Orwellian advancement in technology to some, but to others, geofencing gives brick-and-mortar businesses a way to compete in a growing eCommerce market.

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Mystery May: Monthly Marketing Plan

Posted by Liz Schulte on 5/1/17 5:30 AM

You don’t need to live at 221B Baker Street to love a good mystery. As the semester winds to a close, it is a busy time for everyone on campus. Keep this month’s event simple, engaging and easy to manage with one or all of these ideas for a terrific Mystery May event designed to bring people into your store without taking up a lot of time.

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A Solution to Social Media Content

Posted by Liz Schulte on 4/14/17 5:30 AM

We talk a lot about the different social media platforms and the potential benefit of using them because they provide a direct connection with students. As Willie Sutton said, “Go where the money is … and go there often.” However, just being on the networks isn’t enough. The content you post and its effectiveness will directly influence the return on your efforts. What does that mean? Your store needs to understand the relationship social media forges between the store and the student, and what students expect in return.

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Buyback Is Where Student Savings and Success Start

Posted by Jason Smallheer on 4/13/17 5:30 AM

When Googling “the rising cost of education,” more than 63 million articles are available for our reading pleasure. We don’t have the time to comb through articles and whitepapers trying to determine the socio-economic and political root causes. Regardless, the rising costs of education can be attributed to two factors:

  1. The rising cost of tuition
  2. The rising costs of course materials
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Beacons in Retail: What You Need to Know

Posted by Liz Schulte on 4/12/17 5:30 AM

A customer walks into your store, eyes glued to their phone. Barely acknowledging the employee’s greeting, they wander through the store briefly before leaving without making a purchase. This is common in retail. Consumers are distracted, and it is hard to get their attention. That’s where smart beacons can change the store’s interaction with the customer, making the experience better for both.

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Take the YouTube Plunge

Posted by Liz Schulte on 4/7/17 5:30 AM

YouTube is huge. As a platform, it has the potential for enormous reach and is one of the most intimidating areas of social media. Videos have a permanency that other platforms lack. The production value of the most popular videos keeps getting better and people want to see regular content. YouTube, as a marketing platform, isn’t for everyone. It requires a level of energy and comfort with the camera that cannot be manufactured. For those who can truly embrace it, it is a game changer.

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A Window of Opportunity

Posted by Liz Schulte on 4/4/17 5:30 AM

As an author, the first chance you have to bring a reader into your world is with your book cover. A great cover will stop a person who is browsing. The art will present an intriguing story to the reader that makes them want to know more. Once the book is in their hands, it is up to the content inside to make the sale and create a loyal customer, but it is the cover that makes the introduction. With a college store, creative and eye-catching window displays act in the same manner.

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'April Showers Bring May Flowers' Customer Appreciation Sale

Posted by Jason Smallheer on 4/3/17 5:30 AM

April Showers Bring May Flowers customer appreciation extravaganza; your opportunity to make sales and motivate the troops as buyback approaches. With students preparing for exams and needing last minute supplies, you have an opportunity to generate a bump in sales.

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Facebook Pixels

Posted by Liz Schulte on 3/31/17 5:30 AM

As the world’s largest social media site, Facebook may be the hub of your online platform. With more than a billion active users on Facebook, it is a natural place to look when setting up online advertisements, but how do you ensure you are reaching your specific market? With the declining organic reach, it is increasingly difficult to reach loyal fans of your page, let alone engage with new ones. Advertising and boosting your posts are the next logical steps, but with such a large base, defining your audience is essential. You can choose to do it through keywords, regions, countries, pixels, etc. However, at the end of the day, if you aren’t using Facebook Pixels, you are ignoring Facebook’s greatest targeted advertising tool.

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