Even after having their most successful buyback in recent memory this past winter, Director of University of North Carolina Student Stores John Gorsuch was still confident that his staff would see even more improvement this spring. But even with that optimistic outlook Gorsuch and staff were surprised by the outcome: a doubling of the number of units the store had bought back, and a nearly 80 percent increase in the amount of dollars handed out to students.
It’s no secret that the end of the semester is a stressful time for students. To help them make it through successfully, the University of Dayton Bookstore has had a long-standing tradition of offering free massages to their customers during buyback. This year, the staff at the UD Bookstore took this a step further, transforming their buyback and rental return into the "Main Event.”
Students look forward to buyback all semester. Not only do they have the opportunity to get some cash by selling their books back, but buyback also symbolizes that summer vacation is right around the corner. So take advantage of their excitement by making this your biggest event of the year and the greatest buyback ever. Basically, turn your buyback into a (organized) circus!
Buyback is a major part of a college store’s operations and tends to get a heavy promotional push — for the end of the term. Lower sales and the bustle that comes with students returning to campus tend to leave buys scheduled at the opening of the term neglected in terms of marketing muscle.
The stereotypical student might be out for every penny they can get during buyback. Lincoln Land Community College is not full of stereotypical students.
The rise of the smartphone has brought along a lot of new trends for people around the world. In addition to allowing people to have nearly all of the world’s information sitting in their pockets, iPhones and similar devices have led to the popularity of selfies (a term that you can now find in the dictionary!)
Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.