Foreword Online

Ideas, information and industry news for collegiate retailers



The Unexpected Longevity of Print

Posted by Lori Reese on 8/18/17 5:30 AM

When the iPad® first appeared in 2010, I was among those who believed print texts were going the way of vinyl. Print might fulfill the longings of future collectors and fetishists, I thought, but for those of us whose profession relied on books, the practical attractions of a digital library would trump any sentimental attachment to the gleam of a paperback spine.

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Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 8/11/17 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

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Lane Community College’s Titan Store Scores Big With Convenient Food

Posted by Lori Reese on 7/31/17 5:30 AM

For Titan Store Director of Retail Services Tony Sanjume, watching sales data, mining the numbers and thinking strategically about merchandise trends are critical to staying current among Lane Community College’s 8,000-plus students. In recent years, the Eugene, Oregon store has met the challenges facing all college stores head on — launching a food division that now rivals the school supplies division in earnings.

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