Foreword Online

Ideas, information and industry news for collegiate retailers



Spotlight: David Ritz — Winning Student Trust

Posted by Liz Schulte on 9/19/17 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss how he thinks college stores can gain student trust.

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Spotlight: David Ritz — How Bookstores Stay Viable

Posted by Liz Schulte on 9/18/17 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss his long career in the college bookstore industry and how he thinks college retailers can adapt to the changing course materials distribution environment.

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UVU Bookstore Evolves With the Latest Technologies

Posted by Lori Reese on 8/28/17 5:30 AM

In 2011, Utah Valley University Bookstore made a brave choice: It transitioned from a locally-owned POS to an MBS Systems POS amid a rapid increase in student enrollment. Since then, MBS’ support and technology has allowed it to grow and develop along with the student population.

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Panola College Store Boosts Sales With a Personalized Touch

Posted by Lori Reese on 8/21/17 5:30 AM

Panola College Store Director Rebecca Courtney has a proven retail strategy: She listens and learns. She wants to ensure the college store serves as what she calls “a one-stop shop” for the 2,500 students at the Carthage, Texas community college. It offers everything from textbooks and pens to cappuccinos and keychains, but Courtney hasn’t stopped there. She maintains an ongoing dialog with customers that keeps her informed about students’ wishes.

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The Unexpected Longevity of Print

Posted by Lori Reese on 8/18/17 5:30 AM

When the iPad® first appeared in 2010, I was among those who believed print texts were going the way of vinyl. Print might fulfill the longings of future collectors and fetishists, I thought, but for those of us whose profession relied on books, the practical attractions of a digital library would trump any sentimental attachment to the gleam of a paperback spine.

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Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 8/11/17 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

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Lane Community College’s Titan Store Scores Big With Convenient Food

Posted by Lori Reese on 7/31/17 5:30 AM

For Titan Store Director of Retail Services Tony Sanjume, watching sales data, mining the numbers and thinking strategically about merchandise trends are critical to staying current among Lane Community College’s 8,000-plus students. In recent years, the Eugene, Oregon store has met the challenges facing all college stores head on — launching a food division that now rivals the school supplies division in earnings.

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