Foreword Online

Ideas, information and industry news for collegiate retailers



Grow Through Social Media; Save Time, Money & Sanity

Posted by Jason Smallheer on 1/18/17 5:30 AM

You want to grow your business and everyone wants to help; vendors are promising you the first page of Google, telling you why your customers are all listening to the radio and why television is the medium of choice for you. You have Facebook ads to think about, why internet radio makes the most sense and, before you know it, you’ve pulled out your hair and you no longer care.

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2017 Retail Predictions: Digital Gives Market Share Back to Brick and Mortar

Posted by Jason Smallheer on 1/17/17 5:30 AM

Retail sales in 2016 were dominated by eCommerce and technology driving purchasing decisions. The forecast for 2017 predicts some of the same, but there is light at the end of the tunnel offering opportunities to the brick and mortar store owner.

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Luther College Book Shop Goes Nutty; Doubles Sales

Posted by Jason Smallheer on 1/16/17 5:30 AM

Luther College in Decorah, Iowa, boasts an enrollment of just under 2,400 and no official school mascot. Deanna Casterton, Director of Luther College Book Shop, sought to change the status quo by creating and naming a mascot for her store with the Nutty Election Day Celebration.

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Why Your Bookstore Should Use Text Messages to Bring in Customers

Posted by Jason Smallheer on 1/12/17 5:30 AM

In 2011, Facebook introduced a new messaging platform. The concept came from Facebook founder Mark Zuckerberg believing the electronic communication medium of the future would not be email. In 2016, the 20th anniversary of the text message, Bloomberg said 8 trillion text messages were sent.

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Your Store Marketing Keeps Crowds Coming

Posted by Jason Smallheer on 1/11/17 5:30 AM

You have a retail store in the best location. You carry the products your customers need, have an educated sales team, offer competitive prices; you should have a steady stream of customers, but business isn’t what it used to be. How can you bring more people through your door today? You can win at the marketing game without a huge budget.

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Customer Service Vs. Sales. Your Customers Want to Be Sold!

Posted by Jason Smallheer on 1/10/17 5:30 AM

You walk into a retail environment and you meet one of two types of people: the customer service professional or the sales professional. Which ones work in your store? Which do you prefer? How can you have the best of both worlds?

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Last Minute Holiday Retail Ideas

Posted by Jason Smallheer on 12/15/16 5:30 AM

Christmas is days away, and you’re looking for that last little something to blow the season’s numbers out of the water. As our gift to you, we want to offer a few suggestions to help bring you a bit more business this season. Taken from our archives of holiday success stories, here are some ideas you can implement to get your doors swinging and register ringing.

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SCCC's Sheri Bergeron Shares Why She Broke Free of the Lease

Posted by Dean Asher on 11/28/16 5:00 AM

Before acquiring her current title, the Schenectady County Community College FSA College Store’s Textbook Manager had done it all. Since coming to the store in 1972, Sheri Bergeron worked in everything from shipping and receiving to accounting. That’s given her a close look at virtually every level of the college retail business, and she’s experienced it through two models: leasing and ownership. After experiencing the independence and better service that came with institutional operation, Bergeron can't imagine going back.

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3 Ways to Wow Your Savvy Shoppers

Posted by Kate Seat on 10/7/16 7:59 AM

It's pretty unlikely that any of your customers are shopping without doing research before they shop, especially when it comes to purchases that could dictate their success that term — like electronics or course materials.

In addition to finding out what your customers already know, making sure your employees are well-versed in all of the product lines your store carries is an important part of providing the superior, targeted customer service webrooming can't offer. 

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4 Easy Ways to Show Your Employees You Appreciate Them

Posted by Kate Seat on 8/26/16 7:30 AM

If you have great employees, you definitely want to keep them. You could devise an elaborate retention program with giveaways and prizes based on specific achievement levels — but you really don't have to. Sometimes, simply letting them know that you appreciate their hard work can be all it takes. 

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