Foreword Online

Ideas, information and industry news for collegiate retailers



Should We Keep Treating In-store and Online Shopping as Separate Experiences?

Posted by Joe Clarkin on 7/5/16 4:30 AM

In the age of the internet, there has always been a line of demarcation across the two primary types of shopping experiences. To shop at home, on your computer or mobile device, has long been considered distinctly different from browsing through racks and shelves in-person. But it seems now like that line is beginning to blur. Here's why, as explained by Jennifer Winters at User Testing Blog:

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Customer Service Lessons From the Trenches

Posted by Kate Seat on 6/24/16 5:00 AM
Employees who consistently provide the best possible customer service have a few traits in common. In addition to being thoroughly trained, these standout staff members are generally happy, enjoy their jobs and have a clear sense of what's expected of them. To make sure that your team exhibits these qualities, learn how other companies excel at providing great service:

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What Makes Data Governance So Important To Your Store

Posted by Dean Asher on 6/23/16 5:00 AM

We talk a lot about big data and business intelligence, and how these things can help you make better and more informed business decisions. The process of how that data is controlled in your store and on your campus — plus who has access to each data set — can be equally important to ensuring things are running smoothly and everyone is on the same page. While the concept of data governance may sound overly complicated or lack the excitement of what your data itself represents, Forbes argues that having a good system of governance in place can make all the difference in developing and utilizing actionable insights from your data.

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Why Shopping Offline is More Appealing Than Some People Think

Posted by Joe Clarkin on 5/24/16 11:00 PM

The rise of online retailers has swiftly changed the way brick-and-mortar stores operate. Not only do you have to worry about the store across the street, but these days you have to worry about retailers from all over the globe providing their goods and services through the convenience of the web. Now, reevaluating old marketing methods and finding creative new ways to bring customers into your building is crucial to the success of a college store in this web-infused market.

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De Anza, Foothill College Directors Reminisce About Decades in Books

Posted by Dean Asher on 4/25/16 12:00 AM

In their combined 40+ years of experience, De Azna College Bookstore Director Kelly Swanson and Foothill College Bookstore Director Romy Paule have seen a lot of change in the industry.

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Three Reasons You Really Need to Attend Trade Shows in 2016

Posted by Dean Asher on 1/20/16 11:00 PM

With ICBA and CAMEX on the horizon, many of you are already marking your calendars and choosing which sessions and programs you want to attend. Due to time and budget constraints, however, many may find trade show attendance to be the first things cut from their annual itinerary. If that describes you, RetialMinded thinks you should reconsider. We share their points here, but follow the link to see their full post.

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What Will Consumers Look for in 2016?

Posted by Kate Seat on 12/3/15 11:00 PM

With 2016 fast approaching, now is the time of year when the predictions about the state of things to come will start rolling in. While a major focus will certainly revolve around the growing role of technology in both our daily lives and businesses, there are some less complicated, people-centered trends holding sway as well. See how one blogger predicts that these relationship-focused trends will apply to retail in the following excerpt (and be sure to also check out her complete post on LinkedIn).

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Is Your Store's Website Ready for Black Friday?

Posted by Joe Clarkin on 11/17/15 3:17 AM

Black Friday is the biggest sales day of the year for most retailers. And these days, with Black Friday sales happening online more than ever, it's crucial that your store's website is able to handle the demands. Gotta get Grandpa that 16th coffee mug, after all. Below, you'll find an excerpt from a Hubspot article that covers a list of things your store will want to have done before the big day. Give it a read!

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What Netflix and Hulu Have Taught Us about Omnichannel

Posted by Dean Asher on 11/12/15 2:37 AM

In modern retail, if you're not able to sell to any customer, anywhere, you're potentially losing out on business. The folks at RetailCustomerExperience.com think streaming video have become a perfect showcase for why: giving consumers the ability to watch their favorite shows and movies however they choose has forced major traditional television networks to revitalize their business model, because it's no longer viable to expect viewers to come to them. See how big of a shift an omnichannel solution can make for your store, and read the original in full.

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Three Ways to Improve Your Training to Boost Today's Student Workers

Posted by Dean Asher on 10/29/15 12:00 AM

One in three jobs in America are held by a Millennial, but that number is probably low compared to your store's staff. Student workers make up a considerable portion of the college retail workforce, so are you making sure your training is tailored to that generations' unique desires and skill sets? If the training you give new employees hasn't changed in a few decades, Forbes staff writer Natalie Sportelli thinks it might be time for a switch. If you're making any of these mistakes, don't worry — they're easy fixes, and can have a big positive impact on how well your Millennial staffers perform. See the full story here.

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