Foreword Online

Ideas, information and industry news for collegiate retailers

January 2017: Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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Draw Crowds With Fall-themed Events

Posted by Kate Seat on 9/30/16 7:00 AM

Rush is over, finals and buyback are ahead — October is the sweet spot between two of your busiest times during the term. That makes this the perfect opportunity to plan a fun, fall-themed in-store event. Here's your chance to increase sales for your store with inspiration from some of our favorite Foreword Online features. 

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September 2016: Don't Fear the Foot Traffic

Posted by Kate Seat on 9/1/16 5:00 AM

If you ask us, Halloween is the holiday that has it all: You get to dress up in a fun costume, go to parties, stay out late and — the best part — it’s socially acceptable to gorge yourself senseless on candy and treats. Sounds perfect!

Many college students agree, so that makes this holiday an ideal opportunity to attract new customers to your store and encourage existing ones to come back in with a series of killer events.

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How Plato Helps Flagler Increase Foot Traffic and Keep Customers Happy

Posted by Dean Asher on 8/22/16 5:00 AM

In an industry where the majority of business is conducted during just a few weeks each year, one of the many challenges of running a college bookstore is keeping people coming in-store between rush and buyback. Flagler College Bookstore figured out a great way to do it, with the help of an ancient philosopher.

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How Pikachu Can Help Your Store Earn More Sales

Posted by Dean Asher on 7/14/16 5:00 AM

Nintendo's latest app has taken the world by storm. If you haven't heard, Pokemon Go is an augmented reality geolocation app, where users can use their mobile device's camera to wander around their campuses and communities in search of popular Pokemon characters hidden throughout the world at various parks, streets, businesses and landmarks.

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May the 4th Be With KSU Bookstore

Posted by Dean Asher on 5/23/16 12:00 AM

Since "A New Hope" premiered in 1977, the Star Wars franchise has been one of the most successful and beloved media franchises in the world. In fact, it's gotten so popular that the unofficial holiday "Star Wars Day" is celebrated by fans on May 4 — a pun off of the phrase "May the Force be with you."

It gave University Stores at Kennesaw State University something to celebrate as well. The store took the concept and ran with it for the week of May 2-6, offering a sale for 25% off Star Wars merchandise, and using a Star Wars theme to spruce up its display windows and advertise its rental returns.

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The Book Mark Has Big Hit with Candy Bouquets

Posted by Kate Seat on 2/28/16 11:00 PM

What do you do when you find yourself with an overabundance of a certain product? In most cases, you can either just send the surplus back or decide to get creative and find a way to make it work to your store’s advantage. That’s exactly the situation the staff at The Book Mark found themselves in, when they accidentally ordered over 300 candy bars from one of their vendors.

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14 Bookstore Moments During the Most Wonderful Time of the Year

Posted by Kate Seat on 11/22/15 11:00 PM
Most college stores will be able to relate to these 14 events that just happen to happen when it's time to haul out the holly.
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Riverland CC Bookstores Offer 3 Chances to Win the Window

Posted by Kate Seat on 8/9/15 11:00 PM

While there’s usually an event planned for buyback at Riverland Community College’s three bookstore locations, that’s not always the case with the beginning of the semester. This year, Bookstore Buyer Carissa Drake decided to mix things up a bit.

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Three Questions to Ask Yourself When Hosting a Promotion

Posted by Dean Asher on 5/26/15 3:37 AM

Sales, giveaways and other promos can be a great way to get more traffic into your store and even turn one-time shoppers into longtime customers. However, it's not always as simple as just picking the right product or coming up with a catchy tagline.

Theresa Wabler by way of RetailCustomerExperience gives us some great pointers to check off to ensure your promotion is a positive customer experience. You can read her full list here.

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