Foreword Online

Ideas, information and industry news for collegiate retailers



Facebook Ideas Made Easy

Posted by Jason Smallheer on 12/8/16 3:18 PM

Finding creative ways to interact with your students on Facebook isn't easy. To help, we've compiled a list of quick strategies you can implement that others have found successful.

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Dakota State University Bookstore Triples Sales with Unique Event

Posted by admin on 12/1/13 10:00 PM

Out with the old, and in with the new. That’s the approach Ben Jastorff, manager of Trojan Center Bookstore at Dakota State University, adopted when he recently accepted the position at the store. Jastorff wanted to clear out inventory, some of which had been in the store for nearly two years, to make room for the updated apparel he had ordered.

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WOU Bookstore Connects with Fans through Dr. Who Event

Posted by admin on 11/17/13 10:00 PM

You never know what will strike a chord with your students, so sometimes the best place to start is with your staff. In fact, that’s what Western Oregon University Bookstore did with their most recent promotion. Web Specialist and Head Cashier Mara Hoaglin was sharing her interests with coworkers one day, and was surprised to learn that her manager was also a big fan of the British TV show, Doctor Who. The store’s gift buyer quickly chimed in with the fact that she had access to Dr. Who merchandise, and the idea snowballed from there.

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Easy Ideas for Facebook Engagement

Posted by admin on 10/23/13 11:00 PM

Thinking of creative ways to get your students interacting on Facebook isn't easy. So, we've compiled a list of quick strategies you can implement that others have found successful. Check it out:

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Bizarre Ways to Build Raving Fans

Posted by admin on 8/29/13 11:00 PM

The following excerpt is from an article written by Mike Michalowicz, CEO of Provendus Group, and published on AMEX's Open Forum. Michalowicz suggests unique, but effective, ways to grab your customers' attention and build continued loyalty with them. Below, we've listed four of his suggestions, which we think are most practical for college stores to implement. Read his full article for even more eccentric ideas!

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Crowdsourcing is a Success at Panola College Store

Posted by admin on 8/26/13 11:00 PM

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail.

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Creative Ways to Connect With Customers on Facebook

Posted by admin on 7/28/13 11:00 PM

The following excerpt, from the article 8 Creative Ways to Connect With Customers on Facebook, was written by Scott Gerber, founder of Young Entrepreneur Council, and published on Mashable.com. Below, we've chosen four suggestions that we think are most feasible for college stores to adopt, and even provided our own insight on how to do so. Check out the full article for four more ideas you could use.

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What Are Customers Saying About You on Social Media?

Posted by admin on 5/2/13 11:00 PM

The following excerpt is from an article written by Sarah Johnson and published on Intuit. Johnson offers helpful tips on how to keep tabs on what your customers are saying on social media. View the full article for more of her advice.

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Dixie State University Campus Store Plays Cupid with a Cutest Couple Contest

Posted by Stephanie Kubas on 3/17/13 11:00 PM

Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.

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The Power of Crowdsourcing in Retail

Posted by admin on 7/19/12 11:00 PM

The following excerpt is from the article, My Starbucks Ideas Boost Customer Loyalty, Profits, and Employee Engagement That U.S. Restaurant Chains Can't Afford to Ignore, and was written by for About.com's Retail Industry section. View the full article.

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