Foreword Online

Ideas, information and industry news for collegiate retailers



How to Use Twitter for Customer Service

Posted by Joe Clarkin on 7/12/16 4:00 AM

As you probably know by now, social media is an excellent tool for interacting with customers on a personal level. It allows you to speak directly to customers no matter where they are. Twitter, in particular, is great for having a quick back and forth with people who follow you, because of its 140 character limit. This makes it great not just for promoting a bookstore event, but for handling customer service. In his post for Hootsuite, Joe Wadlington explains precisely how you can utilize Twitter in this way:

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Customer Service Lessons From the Trenches

Posted by Kate Seat on 6/24/16 5:00 AM
Employees who consistently provide the best possible customer service have a few traits in common. In addition to being thoroughly trained, these standout staff members are generally happy, enjoy their jobs and have a clear sense of what's expected of them. To make sure that your team exhibits these qualities, learn how other companies excel at providing great service:

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Turning Customers into Brand Ambassadors for Your Store

Posted by Kate Seat on 4/20/16 2:00 AM

Take a moment and visualize your typical customer.

On any given day, who would you expect to see walk through the door? Students, coming in to pick up books, supplies or a quick snack? Or, during slower times throughout the year, maybe you and your employees interact more with faculty or staff members, stopping in on their way to their offices or during a lunch break.

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