Foreword Online

Ideas, information and industry news for collegiate retailers

inSite's Best Kept Secret: The Power of Price Comparison

Posted by Dean Asher on 10/10/16 5:00 AM

College-age shoppers are price conscious. And we mean really price conscious.

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Pennsylvania College of Technology Students Give Store Site Fresher Look, More Function

Posted by Dean Asher on 8/29/16 5:00 AM

No matter the size of the school or the store, your students provide valuable insight into what you can tweak or change to be more appealing to your customers.

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Why Omnichannel Is Now Do or Die in Today's Market

Posted by Dean Asher on 8/11/16 3:30 AM

Are you an omnichannel store? A really, truly omnichannel store? If not, experts say utilizing an omnichannel solution at your store is no longer a matter of "should we?" and more a matter of "how soon can we?"

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August 2016: Promote Your Website Off-line

Posted by Dean Asher on 8/1/16 5:00 AM

"If you build it, [they] will come."

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Eight Ways to Prep Your eCommerce Store for the New Term

Posted by Dean Asher on 7/20/16 10:00 AM

Rush is upon us. You’re making sure inventory is accounted for, stocking shelves, scheduling employees for peak hours and putting out the best and brightest new items on prominent display. It’s usually hectic and stressful, but you have your method down to make things roll as smoothly as possible.

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Deadly Digital Marketing Myths You Might Believe

Posted by Dean Asher on 7/7/16 4:00 AM

Promoting your store has changed immeasurably in just a few decades. In fact, thanks to rapid shifts in search engine analytics, social media functionality and technology in general, it's changing in one way or another from month to month. With that in mind, it can be easy to misunderstand how your customers are finding and interacting with your store online. Thankfully, Hubspot recently shared a list of common marketing myths that can be costing your store in sales and success.

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Why Delivery Is So Important For Your Store

Posted by Dean Asher on 6/30/16 8:15 AM

It's an omnichannel world, and your store's  boundaries no longer end at the door. If you want to be as successful as possible and optimize all of your avenues for sales to your customers, you need a strong eCommerce solution. But that goes beyond user interface and real-time inventory updates: it includes delivery. A recent study found that 66% of online shoppers believe delivery experience is critically important, and failing to meet their expectations could cause them to shop elsewhere. Learn more in this excerpt from Retail Customer Experience: 

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One Thing You Need If You Want to Get Better Sell-through Online

Posted by Dean Asher on 6/9/16 4:00 AM

If you want more sales on your eCommerce site, conventional wisdom states that you'll need to increase your traffic. After all, more people visiting means more potential customers. That makes sense, but what if you could transform more of your current browsers or one-time visitors, without having to invest the time and effort in increasing your visitors? That's possible as long as you follow a few pieces of advice, according to eCommerce expert Tomas Šlimas in his guest article over at Sitepoint. Be sure to read his article where he features a ton of great advice, but check below for his thoughts on the importance of trust in online vendors.

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6 Dream Upgrades for Modern College Stores

Posted by Joe Clarkin on 6/6/16 4:00 AM

Have you ever thought about what you'd include in your store if you could buy and install whatever you'd like? Maybe you'd start with a security upgrade, or perhaps you'd want a brand new POS - it's up to you! If you haven't, check out this list and see if there's anything you might want to add to that wish list of yours.

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The Top 11 Misconceptions about eCommerce That Could Be Blocking Sales at Your Store

Posted by Dean Asher on 5/31/16 9:00 AM

It’s a fact: the majority of college-age consumers use their mobile devices to shop around for deals online. If you haven’t implemented an eCommerce solution at your store, what’s stopping you? If you have one, are you operating it in the most efficient way to get your students’ interests and improve your sell-through online?

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