Foreword Online

Ideas, information and industry news for collegiate retailers

Facebook Ideas Made Easy

Posted by Jason Smallheer on 12/8/16 3:18 PM

Finding creative ways to interact with your students on Facebook isn't easy. To help, we've compiled a list of quick strategies you can implement that others have found successful.

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Facebook's Ad Changes, and What They Mean for Your Store

Posted by Dean Asher on 8/25/16 5:00 AM

Is your store utilizing Facebook ads? They can be an effective way to ensure your message is reaching the right demographics near your school, but recent changes to Facebook's ad system could change that if you're not careful.

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A Beginner's Guide to Facebook Live

Posted by Joe Clarkin on 5/23/16 11:00 PM

Facebook remains the most popular social network in the world and the number one place for stores like yours to connect with customers outside of your brick-and-mortar location. One new feature they've recently rolled out is Facebook Live, which, much like Periscope, allows you to stream live video to reach your customers in real-time. If you're looking for a new way to get your message out there, Facebook Live is a great new thing to try.

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How Should Retailers React to Facebook Reactions?

Posted by Kate Seat on 3/11/16 1:00 AM

Last month, Facebook rolled out Reactions, allowing users to share a broader range of responses to posts and videos. Other than indulging a worldwide, ongoing demand for more emoji, these new Reactions can also be used to easily gain insights into how your customers really feel. To learn more, read the following excerpt and then be sure to check out the original post by Bradley Daves on Medallion Retail's blog.

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What an Optimized Facebook Ad Looks like, and How You Can Make One [Infographic]

Posted by Dean Asher on 3/10/16 3:06 AM

Facebook ads are one of the most direct ways you can be sure your message is reaching your desired audience, but creating them can seem daunting. From image size to text ratio to the placement and billing process, there are a lot of rules to keep in mind and it can all be pretty confusing.

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Centralia College Drives Facebook Engagement with Guessing Contest

Posted by Dean Asher on 1/24/16 11:00 PM

When bookstore employees stare at the miniature mountains of rental returns piling up in their store room at the end of each term, it's often a daunting feeling.

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The Best Practices for Facebook Contests

Posted by Joe Clarkin on 12/15/15 2:27 AM

Facebook contests are a great way to get your customers involved with your store without actually making them come visit you in person. But doing it correctly might require a bit more work than you think. In this blog post from Hootsuite, they run down a quick list of the 6 best practices for turning your next Facebook contest into a hit. Check out an excerpt below, or give the article a full read!

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Facebook Accounts That Will Make You Smarter

Posted by Joe Clarkin on 10/9/15 4:00 AM

There are all kinds of different Facebook accounts out there. Some are fun, some are boring. Some are happy, some are sad. Et cetera, et cetera. Mixed into this diversity are some really smart accounts that are constantly posting things designed to help you learn something new. This is assuming there is room for your intelligence to improve, of course. Check out an excerpt from Hootsuite's list of the 16 smartest Facebook accounts below, or check out the entire list here.

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Tips for Getting the Most Out of Your Facebook Page

Posted by Joe Clarkin on 9/28/15 11:00 PM


Running a business page on Facebook can be frustrating - sometimes to the point where people just want to quit. That's because it can feel like Facebook is constantly changing their features and policies, which makes it hard for people with busy schedules to keep up. But before you give up, there are a few things you need to try and focus on. In this article from The Huffington Post, Nicky Rees lists out some of her most helpful tips and tricks for rejuvenating a struggling Facebook page. Check out an excerpt below, or click the link here and give it a full read!

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3 Great Facebook Giveaway Plans

Posted by Dean Asher on 8/5/15 11:00 PM

Here at Foreword Online, we like to highlight plans for promotions with our Marketing Plans. But why wait for the plan each month? If you want to drum up engagement on your store's Facebook page and get students excited, a giveaway can be an awesome way to do it. James Scherer over at Wishpond highlighted some of the best ways to host a giveaway.

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