Foreword Online

Ideas, information and industry news for collegiate retailers



Tips From the Field: Communication Between College Stores and Faculty Leads to Success

Posted by Jason Smallheer on 12/7/16 5:35 AM

A common theme shared among college store personnel is the desire to have more communication between faculty and the store staff. Benefits to the faculty include students prepared with the proper course materials on time, and to the store, having the materials readily available in several cost-saving formats and options.

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UNM Bookstore Ditches Traditional Margins, Adds Price Comparison and Sees Big Boost in Unit Sales

Posted by Dean Asher on 9/19/16 5:00 AM

University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes, she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago as students flocked toward perceived better deals online, the UNM Bookstore remained steady.

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Greetings from the Flagler College Bookstore: How One Store's Email Can Improve Faculty Relations Quickly

Posted by Dean Asher on 9/7/16 8:41 AM

To ensure students have the materials they need to be most successful in hand by the start of their classes, faculty and bookstores need to work together. Unfortunately, misconceptions and communication issues can — and frequently do — disrupt this important relationship.

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Titan Shops' Strategies for Successful Outreach

Posted by Kate Seat on 9/6/16 5:00 AM

It takes a lot of hard work and coordination to maintain strong on-campus channels of communication, but the payoff — a loyal customer base, timely adoptions and ensuring that your store is a vital part of your school’s ecosystem — is definitely worth it. The staff of Titan Shops at California State University-Fullerton have their campus outreach down to a science, with the results to prove it.

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Quick Tips for Stronger Faculty Relationships [Download]

Posted by Kate Seat on 7/18/16 7:00 AM

Whether they know it or not, the faculty members at your school play a crucial role in the success of your business. By implementing a few savvy strategies, you can encourage helpful feedback, establish a routine of prompt adoptions and inspire devoted on-campus ambassadors.

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Educate Faculty about Adoptions [Marketing Materials]

Posted by Kate Seat on 2/24/16 1:30 AM

When faculty members submit their adoptions on time (or early), your students have more opportunities to save when they purchase their course materials the following term. To make it easier for you to communicate the important role your faculty play in the price of textbooks, we've rounded up a selection of the free resources we've created over the past couple of years. Browse the materials below and simply click on each image to download each item or set.

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Strengthening the Relationship Between Your Store and Your Faculty

Posted by Joe Clarkin on 1/19/16 10:00 PM

The symbiotic relationship between a store and its school’s faculty is extremely important. You are reliant on one another to get things done, and in order to have all of your course materials ready for your students at the beginning of each term, you have to work together. But how faculty views the store may differ from how the store views itself, and those discrepancies could keep you from maintaining as efficient a relationship as you might like.

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Am I Ready For Digital? (Is My Campus?)

Posted by Kate Seat on 11/5/15 1:00 AM

As a store leader, you’re in a unique position. While you have the advantage of hearing firsthand what your students want to see available in your course materials department, you then have to find a way to communicate this to faculty and administration. Ultimately, though, the decision for what to adopt lies with them, so it is especially important that you make a clear case when introducing a new format to offer.

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Washington & Lee Focus on Faculty

Posted by Joe Clarkin on 7/5/15 11:00 PM

Instead of sending out the same emails to faculty that they use every year, Washington and Lee University in Lexington, Va., has chosen to go a different route. Last summer, they decided to create and distribute about 350 “Focus on Faculty” folders in an effort to educate their professors on the role they play in the success of the bookstore. And after last year’s folders went over well, Book Manager Hannah Wallace decided to distribute them again this fall.

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An Effortless Way to Have the Most Popular Adoptions — For Free

Posted by Dean Asher on 2/24/15 11:00 PM

Are you in the Faculty Center Network?

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