Geofencing can be used for anything from increasing foot traffic in stores to parents keeping track of their children — even human resource departments can utilize this technology to monitor employees who work in the field or from home. These virtual fences allow marketers to hone their advertising efforts to a selected group of people, often based on various factors of online behaviors, within an established distance from a store’s location using their mobile GPS. An Orwellian advancement in technology to some, but to others, geofencing gives brick-and-mortar businesses a way to compete in a growing eCommerce market.
