Foreword Online

Ideas, information and industry news for collegiate retailers



Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 4/28/17 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

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