Foreword Online

Ideas, information and industry news for collegiate retailers

2017 Retail Predictions: Digital Gives Market Share Back to Brick and Mortar

Posted by Jason Smallheer on 1/17/17 5:30 AM

Retail sales in 2016 were dominated by eCommerce and technology driving purchasing decisions. The forecast for 2017 predicts some of the same, but there is light at the end of the tunnel offering opportunities to the brick and mortar store owner.

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Why Your Bookstore Should Use Text Messages to Bring in Customers

Posted by Jason Smallheer on 1/12/17 5:30 AM

In 2011, Facebook introduced a new messaging platform. The concept came from Facebook founder Mark Zuckerberg believing the electronic communication medium of the future would not be email. In 2016, the 20th anniversary of the text message, Bloomberg said 8 trillion text messages were sent.

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Your Store Marketing Keeps Crowds Coming

Posted by Jason Smallheer on 1/11/17 5:30 AM

You have a retail store in the best location. You carry the products your customers need, have an educated sales team, offer competitive prices; you should have a steady stream of customers, but business isn’t what it used to be. How can you bring more people through your door today? You can win at the marketing game without a huge budget.

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January 2017: Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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4 Emerging Marketing Trends You Can Jump Into Now

Posted by Wendy Gish on 12/22/16 10:05 AM

The eternal question—how to make your store appeal to students enough that they will visit and purchase regularly, be loyal customers and brand ambassadors? No big deal, right? You're keen on listening to others' success stories, trying new tactics, and embracing new marketing trends. As you close out 2016 and agilely leap into 2017, it's time to brainstorm new ways to reach and influence customers. We have a few ideas you can implement immediately.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 12/14/16 8:52 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices.

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December 2016: Win FREE Textbooks for a Term

Posted by Jason Smallheer on 12/1/16 3:45 PM

“Win free textbooks for a term!” This type of message will have a line outside your door because the prize has a high perceived value.

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Are Textbooks Dead? Not Even Close

Posted by Dean Asher on 11/30/16 9:09 AM

There's no denying that times have changed, but even though there are more competitors fighting for market share, the end is hardly near for college retailers. In case you needed a little assurance from your industry peers, however, we've got you covered.

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Must-know Tips to Better Connect With Customers Via Email [White Paper]

Posted by Dean Asher on 11/15/16 5:00 AM

Email marketing is a terrific way to reach your customers. It's easy, free beyond the cost of any software you might use, and it's instant, delivering your message straight to your customers. Unfortunately, that's why everyone knows this, which is why your email is one of dozens if not hundreds your customers are receiving each day. This will help you rise above the white noise.

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New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

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