Foreword Online

Ideas, information and industry news for collegiate retailers



New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

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3 Tips for a More Successful Buyback

Posted by Dean Asher on 11/11/16 1:27 PM

Your campus buyback also isn't your students' only option anymore. Peer-to-peer sales have become increasingly more common through Amazon, Craigslist or even among one another on campus. To ensure you're getting the traffic you need to have the lower-cost, used options students seek first, you need to make sure your buys are as successful as possible. Here's how stores are doing it nationwide:

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For College Stores, It's a Marathon

Posted by Kate Seat on 11/8/16 8:02 AM

For most retailers, the busiest time of the year is approaching. The carols start playing, holiday decorations appear — if they haven’t already been up since August — and managers nationwide start hiring seasonal help to accommodate increased crowd volume and extended hours.  

As a college store leader, you face an entirely different set of challenges.

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November 2016: 12 Days of Giving Sale

Posted by Jason Smallheer on 11/3/16 11:39 AM

Once students return to class from Thanksgiving, the countdown is on for the extended holiday break. Lasting anywhere from two weeks to more than a month, students are counting the days until they have time away from the books.

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Washburn U Bookstore Serves up Special Offers for Students

Posted by Kate Seat on 10/31/16 8:08 AM

Extending hours during home football games, offering secret sales, participating in on-campus events — the staff of The Ichabod Shop at Washburn University are always looking for new ways to make sure their store is an asset to the students and community they serve. This year, they added a promotion designed to address two common concerns for many students: how to save money on course materials and still receive them before the start of classes.

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3 Attention-grabbing Social Media Ideas for College Stores

Posted by Kate Seat on 10/26/16 8:39 AM

Many of the stores we work with for our weekly College Store Stories use social media platforms as essential tools in their marketing strategies — and it's easy to see why. With a customer base of avid users and the relatively low investment required to engage online, social media marketing is a great fit for any budget-minded store.

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Quick Tools to Step Up Your GIF Game

Posted by Dean Asher on 10/13/16 10:31 AM

Young web users tend not to waste words when a good GIF or meme will do. Brands should be careful not to overdo it and avoid sounding like they're trying too hard to seem cool, but they can be a good way for your store to make a quick, fun post or announcement on your website or social media.

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3 Ways to Wow Your Savvy Shoppers

Posted by Kate Seat on 10/7/16 7:59 AM

It's pretty unlikely that any of your customers are shopping without doing research before they shop, especially when it comes to purchases that could dictate their success that term — like electronics or course materials.

In addition to finding out what your customers already know, making sure your employees are well-versed in all of the product lines your store carries is an important part of providing the superior, targeted customer service webrooming can't offer. 

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7 Reasons to Shop at Your College Book Store [Download]

Posted by Dean Asher on 10/6/16 8:29 AM

If you ask some of the most vocal critics of college bookstores on campus, they might claim they can't name one good reason to shop at your store. Now thanks to Middlebury College, you can give them seven.

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SIUE Cougar Store Rebuilds Social, Enjoys 50% Growth

Posted by Jason Smallheer on 10/4/16 5:15 AM

The Southern Illinois University at Edwardsville Cougar Store is using social media to not only increase sales, but to also serve as the social hub of the university. Serving students as more than a retail outlet, building engagement through social channels is smart business.

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