Foreword Online

Ideas, information and industry news for collegiate retailers

January 2017: Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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December 2016: Win FREE Textbooks for a Term

Posted by Jason Smallheer on 12/1/16 3:45 PM

“Win free textbooks for a term!” This type of message will have a line outside your door because the prize has a high perceived value.

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November 2016: 12 Days of Giving Sale

Posted by Jason Smallheer on 11/3/16 11:39 AM

Once students return to class from Thanksgiving, the countdown is on for the extended holiday break. Lasting anywhere from two weeks to more than a month, students are counting the days until they have time away from the books.

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October 2016: Green Friday

Posted by Dean Asher on 10/3/16 5:00 AM

Black Friday is traditionally the biggest day of the year for the bulk of the retail world. Although your store actually has its big day at some point in the late summer or early fall, there's no reason you can't get in on the day-after-Thanksgiving action.

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September 2016: Don't Fear the Foot Traffic

Posted by Kate Seat on 9/1/16 5:00 AM

If you ask us, Halloween is the holiday that has it all: You get to dress up in a fun costume, go to parties, stay out late and — the best part — it’s socially acceptable to gorge yourself senseless on candy and treats. Sounds perfect!

Many college students agree, so that makes this holiday an ideal opportunity to attract new customers to your store and encourage existing ones to come back in with a series of killer events.

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August 2016: Promote Your Website Off-line

Posted by Dean Asher on 8/1/16 5:00 AM

"If you build it, [they] will come."

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July 2016: Increase Student Interest with Pinterest

Posted by Kate Seat on 7/1/16 5:00 AM

Promoting your store with social media is one of the most effective ways to reach your students, especially because you'll see quick results with minimal effort and little investment. Facebook and Instagram may dominate your customers' browsing time, but that doesn't mean you should discount Pinterest.

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June 2016: Social Scavenger Hunt

Posted by Joe Clarkin on 5/31/16 10:24 AM

Creating fun ways for students to interact with your store early on in their college experience is crucial to your long-term success. If you can establish a positive relationship from the jump, then you very well may have earned a loyal customer for the next four years, if not even further.

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The Birthday Bash Starts Monday!

Posted by Kate Seat on 4/8/16 3:10 AM
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April 2016: Customer Loyalty Month

Posted by Joe Clarkin on 4/1/16 11:01 AM

In the college bookstore, loyalty doesn’t have to be an intangible concept that you can’t quite quantify. For a store like yours, there are few, if any, things more valuable than repeat customers who show a consistent desire to come back to you first, ahead of your competitors. Whatever their reason is – be it your wider selection, friendly service staff, etc. – your store is in a position to reward your customers for their continued loyalty, and you can dole out those rewards in a number of ways.

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