Foreword Online

Ideas, information and industry news for collegiate retailers



Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 8/11/17 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

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The Phoenix Bookstore Encourages Students to Treat Yo' Self

Posted by admin on 5/6/14 11:00 PM

Loyalty programs are one of the best ways to gain repeat business. However, the key to their success is ensuring students not only know about the program but also take advantage of it. In an effort to increase awareness of their program and the benefits it offers, The Phoenix Bookstore at University of Wisconsin – Green Bay recently held a Treat Yo’ Self Day.

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Increase Your Customer's Loyalty

Posted by admin on 3/27/13 11:00 PM

The following is an excerpt from the article Master the Art of Customer Loyalty written by Victor Ho, CEO and Co-Founder of FiveStars, and published on Inc.com. View the full article to see more tips on developing loyalty with your customers.

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Blue Colt Bookstore Uses New Media to Reach Students

Posted by admin on 9/21/11 11:00 PM

The competition for student business is only increasing in the collegiate retail industry. And, for many, the effects are easy to see. Finding a solution, on the other hand, can be much more of a challenge.

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MBS Solutions Series: Reposition Threats

Posted by admin on 7/14/11 11:00 PM

In the article Bricks’ Still Strong in a ‘Clicks’ World, published in NACS June 17 edition of the Campus Marketplace e-newsletter by Michael von Glahn, Editor of The College Store magazine, CAMEX attendees identified a list of both positive and negative issues affecting the collegiate retail industry.

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