Foreword Online

Ideas, information and industry news for collegiate retailers

Upgrade Your Displays with These 4 Tips

Posted by Kate Seat on 8/7/15 12:00 AM

Are your store displays and windows looking a little . . . vintage? Maybe it's time for an upgrade! Walk through your store and try to see things from the perspective of your customers, then rearrange things a little with the help of these tips from Independent Retailer.

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3 Ways to Combat the Back-to-School Slump

Posted by Dean Asher on 7/20/15 4:00 AM

The National Retail Federation casts a somewhat downtrodden forecast for the coming back-to-school season, due to budget restraints and cost-conscious shoppers:

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Merchandising Tips Designed to Attract

Posted by Kate Seat on 5/20/15 4:38 AM
With all of the competition your store faces, creating a deliberate merchandising strategy is vital. To help you design the strategy that's right for your store, we've selected the following highlights from a post by Mackenzie Hurlbert for Independent Retailer.
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Tips to Help Prevent Shoplifting

Posted by Kate Seat on 4/29/15 4:00 AM

Have you considered whether your store layout hinders — or helps— shoplifting? Even if you have some kind of security tagging system, determined thieves could still take advantage of darker corners or areas that are out of the line of sight. Evaluate how vulnerable your store may be, then beef up your loss prevention strategy with these tips from Small Business Trends' Rieva Lesonsky:

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Quick (and Cheap!) Merchandising Tweaks

Posted by Kate Seat on 4/10/15 3:30 AM

Does your sales floor need a little attention? What about your displays? Refreshing your store's appearance is easy and affordable with these simple tips:

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ISU Cross-Promotes like Crazy on inSite

Posted by Dean Asher on 11/16/14 10:00 PM

Students ordering a particular calculus book on Iowa State University Bookstore's website will find suggestions for calculators recommended by the syllabus and binders to hold the looseleaf text. The bookstore's move toward cross-merchandising online like staff would in-store has resulted in a measurable increase in web sales for non-textbook materials.

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Textbook Brokers - Murfreesboro Adds Apparel

Posted by Joe Clarkin on 7/13/14 11:00 PM

Despite exclusively selling textbooks in the past, Textbook Brokers - Murfreesboro saw an opportunity to get people into their store another way. Now, in addition to textbooks, Textbook Brokers - Murfreesboro is an official merchandiser of Middle Tennessee State University's Blue Raider Athletics.

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Update Your Window Display to Attract Attention

Posted by Joe Clarkin on 6/24/14 11:00 PM

This excerpt is from an article by Nicole Reyhle, originally posted on Retail Minded.

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How to Avoid Common Retail Pitfalls

Posted by Kate Seat on 5/15/14 11:00 PM

Successful retail requires balancing what you have to offer with what your customers want, and can sometimes feel like a never-ending process. However, focusing your strategy around some essential areas will help you avoid some very common mistakes that other retailers may be making.

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5 Tips to Boost Sales with Store Signage

Posted by Kate Seat on 5/8/14 11:00 PM

You’ve given a lot of thought to how merchandise is displayed in your store, but it’s important to give your signs just as much attention. The customer’s first interaction with you happens before they even set foot in your store! It’s important to make that first impression as favorable as possible by keeping your signage up to date and well-maintained.

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