Foreword Online

Ideas, information and industry news for collegiate retailers



How to Drive Customer Interaction and Engagement, in Store and Online

Posted by Dean Asher on 10/5/16 10:45 AM

Whether it's more social engagement, more regular foot traffic or higher online sell-through, all college stores want more interaction points with our customers.

The secret to achieving it lies in data.

Read More

Important Millennial Shopping Trends Your Store Needs to Know

Posted by Dean Asher on 9/8/16 5:00 AM

Retail experts believe consumers aged 18-34  will spend a combined $200 billion annually beginning next year. That's some serious business, so how well do you understand how your customers choose to shop?

Read More

Why Omnichannel Is Now Do or Die in Today's Market

Posted by Dean Asher on 8/11/16 3:30 AM

Are you an omnichannel store? A really, truly omnichannel store? If not, experts say utilizing an omnichannel solution at your store is no longer a matter of "should we?" and more a matter of "how soon can we?"

Read More

Why Delivery Is So Important For Your Store

Posted by Dean Asher on 6/30/16 8:15 AM

It's an omnichannel world, and your store's  boundaries no longer end at the door. If you want to be as successful as possible and optimize all of your avenues for sales to your customers, you need a strong eCommerce solution. But that goes beyond user interface and real-time inventory updates: it includes delivery. A recent study found that 66% of online shoppers believe delivery experience is critically important, and failing to meet their expectations could cause them to shop elsewhere. Learn more in this excerpt from Retail Customer Experience: 

Read More

3 Reasons Your Brick-and-mortar Store Isn't Going Anywhere

Posted by Dean Asher on 6/3/16 9:23 AM

For years, it's seemed people are claiming the outlook for physical retailers in a digital age is all doom and gloom. If malls are shrinking due to the loss of business to online competitors, how can individual stores survive? While it's true the competition is more aggressive and omnipresent than ever, that doesn't mean you don't have a big leg up in a number of key areas. From shopping for clothes to worrying about the return policy, some things are just plain easier in person and online. Don't take our word from it, check out what the experts have to say at Retail Minded:

Read More

Mobile Stats Your Store Should Know

Posted by Dean Asher on 4/21/16 12:00 AM

Improving sales is something that's important for every store, and eCommerce is one of many great ways to make that happen. Unfortunately, it can seem like a daunting aspect of the industry that's difficult to fully understand and utilize in college retail.

Read More

How Your In-store Planning Can Help You Build Your Digital Experience

Posted by Dean Asher on 4/6/16 11:42 PM

You know what it takes to build an appealing storefront. Your window display and floor need to be appealing enough to entice shoppers, and you need to highlight the right merchandise at the right price to seal the sale. That same thought process can also be a huge driving force behind your digital store. In a guest post for Retail Minded, David Salisbury offers his insight on how the same diligence you bring to your physical store can help build and promote a successful eCommerce site.

Read More

What Netflix and Hulu Have Taught Us about Omnichannel

Posted by Dean Asher on 11/12/15 2:37 AM

In modern retail, if you're not able to sell to any customer, anywhere, you're potentially losing out on business. The folks at RetailCustomerExperience.com think streaming video have become a perfect showcase for why: giving consumers the ability to watch their favorite shows and movies however they choose has forced major traditional television networks to revitalize their business model, because it's no longer viable to expect viewers to come to them. See how big of a shift an omnichannel solution can make for your store, and read the original in full.

Read More

Embrace Ecommerce, Because Brick-and-mortar Isn't Going Anywhere

Posted by Kate Seat on 10/2/15 12:00 AM

There are many things in life that require an "either/or" attitude. Luckily, choosing between operating a physical location and an eCommerce site isn't (and shouldn't) be one of them! This excerpt, from an article on Retail Customer Experience, explains why you should focus on both — and even bring some of the best parts about online shopping into your brick-and-mortar store.

Read More

How a Good Website can Boost In-Store Visits

Posted by Dean Asher on 8/20/15 12:00 AM

For college retailers, brick-and-mortar stores have long captured sales from students and visiting parents, while web stores helped alumni and family farther away buy spirit gear. While they're well-suited for these purposes, your online customer base doesn't have to be mutually exclusive with your in-person shoppers. Nicole Reyhle at Retail Minded explains how you can use your website to boost visits to your physical store. Read the whole post here.

Read More