Foreword Online

Ideas, information and industry news for collegiate retailers



3 Tips to Avoid Turning Off Customers

Posted by Dean Asher on 5/20/16 12:00 AM

It's been said that it takes months to gain a loyal customer and only seconds to lose one. If that's true, it is imperative that you do everything you can to keep your store inviting and your customers happy. Unfortunately, a recent Harris poll tells us there are some common things retailers do that turn off their customers.

Rieva Lesonsky shared her list of what sends customers packing in 7 Retail Turnoffs That Send Customers Away Screaming on Small Business Trends.

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Take Part in Small Business Saturday

Posted by admin on 11/12/13 10:00 PM

Many students will be off campus during the week of Thanksgiving, but why not take the opportunity to promote the value of your store to the surrounding community with Small Business Saturday? Now celebrating its fourth year, the Saturday of Thanksgiving weekend is dedicated to supporting small businesses nationwide.

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Tiger Bookstore Targets Holiday Shoppers with Exclusive Deals

Posted by admin on 11/25/12 10:00 PM

Beginning on Black Friday, consumers are in a frenzy to get the best deals and, although big box retailers often gain the majority of that business, Tiger Bookstore hoped to generate traffic of its own during this busiest shopping weekend of the year.

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Take Advantage of Small Business Saturday

Posted by admin on 11/6/12 10:00 PM

Many students will be off campus during the week of Thanksgiving, but why not take the opportunity to promote the value of your store to the surrounding community with Small Business Saturday? Now celebrating its third year, the Saturday of Thanksgiving weekend is dedicated to supporting small businesses nationwide.

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Social Media Series: Facebook Offers Free Ads to Small Businesses

Posted by admin on 10/9/11 11:00 PM

The following excerpt from the article 'Facebook Offers Free Ads to Small Businesses' by Diana Ransom was published on Entrepreneur.com. View the full article.

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