Foreword Online

Ideas, information and industry news for collegiate retailers

Grow Through Social Media; Save Time, Money & Sanity

Posted by Jason Smallheer on 1/18/17 5:30 AM

You want to grow your business and everyone wants to help; vendors are promising you the first page of Google, telling you why your customers are all listening to the radio and why television is the medium of choice for you. You have Facebook ads to think about, why internet radio makes the most sense and, before you know it, you’ve pulled out your hair and you no longer care.

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4 Emerging Marketing Trends You Can Jump Into Now

Posted by Wendy Gish on 12/22/16 10:05 AM

The eternal question—how to make your store appeal to students enough that they will visit and purchase regularly, be loyal customers and brand ambassadors? No big deal, right? You're keen on listening to others' success stories, trying new tactics, and embracing new marketing trends. As you close out 2016 and agilely leap into 2017, it's time to brainstorm new ways to reach and influence customers. We have a few ideas you can implement immediately.

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Better Customer Service—use Twitter

Posted by Jason Smallheer on 12/13/16 5:30 AM

I’ve had my couch for three years, and it boasts tears in the leather, unstitched stitching and bald spots where the bonded leather detached from the fabric. I made a bad purchase decision. However, I did buy a five-year warranty package. Its purpose, to cover anything that is not wear-and-tear and pay for a repair or replacement. Problem solved? Not so fast.

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Facebook Ideas Made Easy

Posted by Jason Smallheer on 12/8/16 3:18 PM

Finding creative ways to interact with your students on Facebook isn't easy. To help, we've compiled a list of quick strategies you can implement that others have found successful.

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Easy Ways to Increase Engagement: #TBT

Posted by Kate Seat on 11/17/16 10:47 AM

If you already follow our Facebook page, you may have noticed our posts on Thursdays have featured some of our favorite memories from the last several decades. Participating in #ThrowbackThursday (#TBT) has been a lot of fun, but it's also served another important purpose: increasing our online interaction and engagement.

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3 Attention-grabbing Social Media Ideas for College Stores

Posted by Kate Seat on 10/26/16 8:39 AM

Many of the stores we work with for our weekly College Store Stories use social media platforms as essential tools in their marketing strategies — and it's easy to see why. With a customer base of avid users and the relatively low investment required to engage online, social media marketing is a great fit for any budget-minded store.

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SIUE Cougar Store Rebuilds Social, Enjoys 50% Growth

Posted by Jason Smallheer on 10/4/16 5:15 AM

The Southern Illinois University at Edwardsville Cougar Store is using social media to not only increase sales, but to also serve as the social hub of the university. Serving students as more than a retail outlet, building engagement through social channels is smart business.

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How to Connect With Your Local Audience Using Pinterest

Posted by Kate Seat on 9/27/16 9:15 AM

Pinterest may lack the targeting tools of some of the other social media platforms but that doesn't mean you should discount it as a resource for communicating with your customers. With its inherently visual nature and more than 100 million active subscribers, Pinterest is a user-friendly and cost-effective addition to your marketing toolkit — especially for connecting with your local customer base.

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Towson University Bookstore Offers Free Textbooks for 2015-16

Posted by Jason Smallheer on 9/26/16 5:00 AM

Students at Towson University in Towson, Maryland, have the opportunity to win free textbooks for the 2016-17 school year.

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Social Media Expert's Predictions for the Future of Marketing

Posted by Dean Asher on 9/16/16 5:00 AM

A social media strategy is a must-have for any college retailer who wants to reach their busy students, but as platforms make change after change to their profile layouts, algorithms and other important factors that affect outreach, staying ahead of the curve is a challenge for busy industries like ours.

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