Foreword Online

Ideas, information and industry news for collegiate retailers



Are Students Being Priced Out Of a Higher Education? [White Paper]

Posted by Dean Asher on 6/22/16 5:00 AM

Whether they like it or not, students are most likely going to need their textbooks if they want to be as successful as possible in their pursuit of higher education. But with the costs of both tuition and course materials rising exponentially above the rate of inflation, are students able to afford to be successful? According to figures from the United States Department of Labor and CollegeBoard.org, from 1986 to 2014, overall inflation rose by 115%, but tuition and fees increased by 365% and college textbooks have gone up by 82% in just the last 10 years.

Read More

6 Dream Upgrades for Modern College Stores

Posted by Joe Clarkin on 6/6/16 4:00 AM

Have you ever thought about what you'd include in your store if you could buy and install whatever you'd like? Maybe you'd start with a security upgrade, or perhaps you'd want a brand new POS - it's up to you! If you haven't, check out this list and see if there's anything you might want to add to that wish list of yours.

Read More

Educate Faculty about Adoptions [Marketing Materials]

Posted by Kate Seat on 2/24/16 1:30 AM

When faculty members submit their adoptions on time (or early), your students have more opportunities to save when they purchase their course materials the following term. To make it easier for you to communicate the important role your faculty play in the price of textbooks, we've rounded up a selection of the free resources we've created over the past couple of years. Browse the materials below and simply click on each image to download each item or set.

Read More

Campus Marketplaces: Beating 'em by Joining 'em

Posted by Dean Asher on 1/13/16 10:00 PM

We've all been there. You hear rumblings about a new website or service advertising itself on your campus as the latest, best and only student-oriented, free marketplace for selling books, apparel and other items directly to other local students.

Read More

From Digital Promotions to In-Store Traffic: What You Need to Know

Posted by Dean Asher on 7/15/15 11:00 PM

Savvy retailers have used tools like digital sales and social selling to reach customers from beyond their store walls for years. For many store operators, however, bridging that gap and translating into in-store sales have proven more complicated. While it's important to have a strong omnichannel solution to make sales online as well as in your store, the prevalence of smartphones means many of your students are effectively carrying a coupon book that can be updated in real time around in their pocket. Jonathan Treiber of digital offer analytic service RevTrax offers his insight into how embracing digital promotions can push in-store sales. Read his full story here.

Read More

July 2015: Spread the Word on Student Savings

Posted by Joe Clarkin on 7/1/15 10:37 AM

You and your staff know all the ways you try to provide cost-savings in the bookstore. But do your students or the campus? Probably not. Maybe they have some vague idea, but rare is the student that is fully aware of all the ways you help them save and has not bought into the myth that college bookstores are wildly overpriced. So with that in mind, we want you to get out there and educate them; show them what they don’t know!

Read More

When Balancing Budgets, Keep the Customer First

Posted by Dean Asher on 6/25/15 10:48 AM

In an effort to keep costs down, Olive Garden is cutting back on carpet cleaning. Analysts found that at the rate they were over-cleaning, they were spending double what they had to and were actually causing damage to their stores' carpeting. It's a frugal change, but Judy Mottl at Retail Customer Experience warns to keep customers at the forefront when making similar choices. Read her full post here.

Read More

Show 'em Why to Buy at the Bookstore

Posted by Kate Seat on 4/7/15 11:00 PM

You go out of your way to make sure that you give your customers a wide range of affordable merchandise — including providing a variety of ways to buy the course materials they need.

Read More

October 2014: Hack Into Savings

Posted by Dean Asher on 10/1/14 3:30 AM

From guaranteed buyback to renting books to providing everyday supplies, there’s a ton of things your store does to make life easier for students. But when students need a handy tip for an everyday problem, more and more are turning to the web for a certain type of advice.

Read More

Is Your Store "Clienteling?"

Posted by Joe Clarkin on 3/24/14 11:00 PM

The following excerpt is from the article "Thanks To Mobile, More Retailers 'Clienteling,'" written by and published on MediaPost. Mahoney describes an important new trend in retail that can help your staff win sales if they're properly equipped with the right technology and skills.

Read More