Before a student even sets foot on campus, the employees at the Missouri State University bookstore are already hard at work to get their attention. The main thing they are concerned about is their textbook reservation, which they encourage students to use in order to ensure they get the opportunity to save themselves both time and money.
With increased competition, it’s more important than ever to advertise the benefits of shopping at your store. One of the many ways college stores are effectively achieving this task is through incentives. For example, UIC Bookstore recently implemented a promotion that encouraged students to use their online textbook reservation program by offering them a free item.
For as long as director John Gorsuch can remember, University of North Carolina Student Stores has offered a pre-order program, through which students who ordered their books early conveniently received them packaged in a plain white box. It wasn’t until three years ago, however, that the store realized the potential those boxes had for marketing.
In today’s evolving marketplace, customer loyalty is more important than ever. One of the most basic yet effective ways to gain this essential sentiment is to say “thank you” to those who help support your business. Excelling in this area of service, Wheaton College Bookstore extends their sincere appreciation to students during fall rush season through their Easy Books Promotion.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Textbook reservation is a great way to gain customer loyalty and to enhance the convenience factor at your college store. Many retailers are hesitant to begin a program, however, because of both the increased time and effort involved and a perceived lack of space in their store.