In our close-knit industry, it's important to take a look at what other stores are doing in order to benchmark your own success and source new ideas. Facebook is currently testing a new way that you can do just that. With the new Pages to Watch feature, page owners can keep tabs on competing pages. Some admins are seeing this module in the dashboard at the top of their page, allowing them to select five pages they wish to monitor. Facebook will then bookmark these pages within the module, and provide updates about how many new 'likes' they have received over the past week. There are currently no further metrics available, but presumably, if the feature is a hit, Facebook will expand the functionality.
This offers an exciting opportunity to see how other stores of your size perform. For instance, you could start a friendly competition with your rival college to see how many 'likes' you each can generate in a designated period. Or, add a local competitors' page to see how your fan base stacks up. There is one catch: the pages you watch are notified that you've added them, so be sure you're comfortable with that before getting started.
Do you think you'll put this option to use? Who will you monitor? Share your thoughts in the comments section.