Your students have many choices for where to spend their money. Even though you’ve got the home field advantage, big box stores, online vendors and other competitors can lure your customers away. In an article by April Atwood, originally featured on Scott’s Marketplace, you can find out how to make them yours forever by inspiring loyalty and love. We’ve chosen a few key points for the excerpt below, with the full article available here.
We can talk all day about sales tactics, social media, and SEO. But you know that the real key to customer satisfaction is love.
Not the chocolate-and-hearts-all-over-your-notebook kind of love.
We’re talking about the kind of loyalty and devotion a happy customer feels toward their favorite locally owned business.
If you want loyal customers, then you have to make the first move.
Teach Your Employees the Art of Friendliness
Encouraging your employees to give a more personalized experience to patrons will do wonders for your repeat business. Customer experience is the number one factor in determining whether a person will return to buy your products again.
A friendly greeting and a simple ‘How’s your day?’ can make a customer feel more valued. Encourage your employees to engage with repeat customers and new ones alike, and always put helpfulness before anything else.
Support Local Charities
Giving support to local charities and non-profit organizations is simpler than you think.
The best way to do this is find a charity that speaks to your interests, and let them know you’d love to work with them. Chances are, they’ll be thrilled to hear it.
The charity will love you, and the many people who also support that charity will love you too.
Share Your Story
Don’t be afraid to get personal with your customers. After all, people want to buy from other people, not faceless organizations. Start by making sure your ‘About Us’ page on your website is updated with not just the products you sell, but your personal back story and behind-the-scenes shots of your employees getting your store ready for the day, will make you and your business feel more relatable to customers.