According to research by SinglePoint, 90 percent of all text messages are read within 3 minutes of being received on a mobile phone. And, when you start to talk about college-aged consumers, the statistics are even more amazing. Research shows that 94% of college students text everyday, 75% of college students’ phones never leave their sides, and 88% of college students text message regularly in class.
So, what's the best way to reach this target audience? The answer obviously resides in the palm of their hands. As a result, many brands have shifted their digital strategies to include mobile and SMS marketing, and college stores should consider doing the same - especially for key periods such as buyback and rush. Here are some easy ways to use SMS marketing to your store's advantage:
- Contests: University of Wyoming Bookstore lets students text in to win to various contests throughout the year. For instance, during buyback, students text a specific number to enter themselves for a chance to win $50. Read more on how their promotion works here.
- Clubs: Create a sense of exclusivity at your store by initiating a VIP texting club to which customers can opt-in. Send them regular updates on the latest promotions, new product arrivals as well as additional discounts that aren't advertised elsewhere. It's an easy way to drive traffic and build loyalty throughout the year.
- Coupons: Cultivate more return visits by rewarding customers for their purchase. For instance, you could send those who opt-in at the register a text that thanks them for their visit and entitles them to a discount on their next purchase, before a specific date.
That's just the beginning, though. There are endless opportunities for incorporating mobile into your store's marketing initiatives. Does your store use SMS messages for communicating with students? Share your strategies with other stores in the comments section below!