Foreword Online

Ideas, information and industry news for collegiate retailers

5 Habits of Highly Effective Tweeting

Posted by admin on 10/16/13 11:00 PM
Topics: social media, college store stories

Intuit recently shared ten ways to get your tweets noticed on their Small Business Blog. Below, we've listed some of their suggestions that we think college stores can easily incorporate. Read their full article for even more great ideas!

1. Piggyback on other events. Are you attending an industry conference? Is there a highly publicized event that relates to your business? Set up a #hashtag (or contribute to the event’s hashtag) and tweet about what’s happening in real time. You could provide a lot of value to your customers, especially during events that aren’t open to the public.

2. Tweet with images. Words are important (see #12), but a tweet that links to a photo or a video will generally have an engagement rate two times higher than one that doesn’t.

3. Start with the right followers. There are 20 million fake Twitter accounts out there, and a lot of other people will follow you only in the hopes you will follow them back. Both are useless to your brand and you should disregard them. Instead, search hashtags that are in your industry and follow those people.

In addition, allow your customers to follow you by including links on your website and look at, a website that categorizes more than 1.5 million people by interest. If you’re in the tech industry, you might follow and make contact with some of the more than 31,000 people in that category and try to get some of them to follow you back.

4. Include short videos. Use the Vine app to record six-second videos that loop until the viewer stops them. NBC’s Al Roker uses Vine for a behind-the-scenes view of his show’s production while other companies are finding ways to use it to their advantage as well.

5.Ask for retweets. When you do this — sparingly — your retweet rate will be 12 times higher than when you don’t. When should you ask? When you’re sure that what you’re promoting holds exceptional value for your customers.


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