Foreword Online

Ideas, information and industry news for collegiate retailers

8 Easy (Free) Tools to Make Your Social Postings Shine

Posted by Kate Seat on 11/12/15 11:00 PM
Topics: social media

Let's face it: No matter how important/witty/awesome your post is, if you don't have an eye-catching visual to accompany it, it may not make the impact you want. If you're just getting started with establishing your social media presence (or even if you're an old pro by now), it can be tough to come up with the right image to accompany your posts. Well, we've got you covered! With these eight tools, you can step up your social media game — and since they all have free options, you can do it without spending a dime. Read the excerpt below and let us know what you try out! (For the full list — including some services that are fee-based — check out the original post from locowise.)


It is always nice to be able to post an inspirational quote for your audience. Or even just a quote that is relevant to the day ahead. And it makes a big difference when you splice in some quotes alongside all the news and other stuff that your feed offers.

This tool helps you take the quote you want to get out there and place it in an image. Simple as that. It does it incredibly quickly too. This saves you a massive amount of time that you would normally spend trying to find an image. Quotes are always great for engagement, and they make you look clever too.


We can’t go overboard about Canva because it seems like one of the most amazing ideas, ever. It’s like having your design team to hand on your computer. You get a ton of templates for various areas of social media marketing, from Twitter headers to blog post visuals, all the way over to infographics and flyers. But that’s just the beginning.

The reason Canva suddenly becomes a very important part of your social media life is that you get to edit as much as you want. You can also simply draw upon the thousands of variations and styles the platform has for each document or visual element. It’s a bit of a playground really, but you can easily spend five minutes on there and come away with a Twitter header to die for. Spend a few minutes more and you’ll have an infographic that you put together so easily it will feel like a dream.

summertime slump-2

Social Image Resizer Tool

What this does is something very simple. All you have to do is pick an image, use the tool, and it resizes it so it fits perfectly with the platform you want to use the image for. Anyone who has struggled with LinkedIn’s image requirements for example will immediately see the value in this.


Instagram kicked off the photo collage craze, and anyone who has seen just a few of these will know how incredibly striking they are to view. But the photo collage thing has now started to take flight a little and is spreading around other platforms such as Twitter. People are beginning to see the value of the concept.

If you don’t have the foggiest idea of where to start when it comes to making a photo collage, help is at hand. This tool allows you to create them simply and easily, which makes a hell of a lot of difference if you’re trying to run a social media campaign with variety, but on a small amount of time. Try it, and we’ll guarantee that you’ll be able to confidently add photo collages to your feeds in no time at all. It’s another string to your visual bow.


This has the opposite of a couple of previous entries in that its name is about as clear as you can get. Iconfinder finds icons for your social media posts. That’s it. But it does it with such ease you’d be forgiven for thinking it reads your mind.

Simply enter a keyword into the search bar and you’ll find a whole plethora of icons that are relevant and will help to distinguish your feed from others. They are all crisp and beautiful, and even the free icons are highly effective.

We recommend Iconfinder for its ease of use more than anything else. Within seconds you’ll have an icon for a post that previously looked sad and forlorn, and now suddenly looks like the life and soul of the social media party.

Noun Project

More icons, and as simple as you could hope for. Type in a word in the bar and up pops whole collections of icons that can be used for anything from blog posts to Tweets. The icons come from all over the world, and they are very stylish and cool.

It just allows you to set a certain tone for a series of tweets for example, or even just create a very simple graphical style for a blog post series. But again, just like with Iconfinder, it’s all about simplicity of use. Be sure to give some attribution though. Don’t be evil.

Nutshell (iOS only)

This is a cracker. At first it may seem a little basic because what you do is take your phone (or tablet) and simply choose or take three photos. We recommend you take photos of your staff or office activities (you’ll see why in a second).

Then Nutshell allows you to add words and small graphics (animated) so that you can create a short video that can be easily uploaded to your feeds.

Remember we talked about taking office photos for this? One of the best ways to build engagement is through real-life office images and ‘day in the life’ type content. It gets people engaged. Doing it with Nutshell makes it whole lot more fun and lot more effective. Dead simple and incredibly useful (as well as free).


This is a neat little offering that makes it easy for you to put together HD videos. They are all free. That’s right, HD videos that are completely free.

They’re beautifully shot too. So if you want to use high-quality videos in your social media marketing, this is a great place to start. Obviously you do have to be quite creative to fit them into videos you have already brewing, but they are a fantastic asset. And the best thing is the stock is added to every ten days.

Article comments

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts