Foreword Online

Ideas, information and industry news for collegiate retailers



Pinterest: Turn a Pin Into a Marketing Win

Posted by Liz Schulte on 7/12/18 5:30 AM

The Pinterest community is active and growing, but how do you turn a site that is known for recipes, fashion and DIY projects into more customers and sales for your bookstore? Today we are going to learn how to turn a pin into a marketing win.  

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Rushing Toward Rush

Posted by Liz Schulte on 7/11/18 5:30 AM

Rush is right around the corner. Are you prepared? We compiled some of the best practices to prepare for one of your busiest times of the year.

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Apple®’s Audacious Retail Moves

Posted by Lori Reese on 7/10/18 5:30 AM

The latest Chicago store has a laptop-shaped roof. Once finished, the retail haven will resemble a giant transparent box, blurring the boundaries between inside and outside, architects have said. Whatever you think of the brand, it’s hard to deny that Apple is a leader in redefining the brick-and-mortar shopping experience.

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Retail Transformation

Posted by Liz Schulte on 7/9/18 5:30 AM

Think about when you go to a store. What do you enjoy? What parts do you dread? What if you could take out the experiences you don’t like — would you shop more or less? For over 20 years, Amazon has bet on the fact that if you can remove the areas that cause friction with consumers, they will shop more in your store. Looking at the current state of the retail market, they are right.

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Spotlight: Victor Hoffman Talks MBS Arc

Posted by Lori Reese on 7/5/18 5:30 AM

The MBS Systems Advanced Retail Center, Arc, provides a single sign-on portal to a suite of cloud-based applications. The technology’s functionality drew praise at CAMEX and sparked intense interest among college store managers and directors. Here, we talk to MBS Systems Sales Consultant Victor Hoffman about how Arc can increase productivity and elevate the bottom line.

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Happy 4th of July

Posted by Liz Schulte on 7/4/18 5:30 AM
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Reclaim Hours and Energy With Arc

Posted by Lori Reese on 7/3/18 5:30 AM

It saves more than time. It saves the life of your store. With Advanced Retail Center, Arc, from MBS Systems, you have more time and energy for customers, for training associates and for ensuring your store is a campus destination.  

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New Student Midnight Markdown: Monthly Marketing Plan

Posted by Lori Reese on 7/2/18 5:30 AM

The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.

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What’s the Deal With Live Streaming?

Posted by Liz Schulte on 6/28/18 5:30 AM

Live streaming is an addiction. It provides glimpses into the lives of others that evoke feelings of sameness between strangers. Last’s year’s top viewed live video was the lady sitting in her car wearing a Chewbacca mask while she laughed. Her video alone had over 160 million views, and she didn’t do anything but share her joy over a child’s toy. Businesses, big and small, have used live videos to give companies a human voice. Nearly every major social media platform now has a way connect with your customers live, but which one is the best?

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What Is Customer Service?

Posted by Liz Schulte on 6/27/18 5:30 AM

There are as many definitions for customer service as there are industries. The position has to be fluid enough to cover whatever needs to be done. However, defining expectations for employees helps them meet the business’ and customer’s expectations.

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