Foreword Online

Ideas, information and industry news for collegiate retailers



Why Your Facebook Reach Is Down?

Posted by Liz Schulte on 1/19/18 5:30 AM

Have you noticed that your store’s Facebook reach has gone down? This isn’t necessarily a reflection of what you are or are not doing on your page to drive engagement. Facebook is making changes to what users see in their newsfeed. Find out how the changes affect your page.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 1/18/18 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

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Are Your Committee Meetings Effective or Prohibitive?

Posted by Liz Schulte on 1/17/18 5:30 AM

Meetings can often feel like the enemy of progress. They can break up our days into odd chunks, prevent or interrupt deep work, and they can negatively effect workplace satisfaction. Despite downsides, meetings can also increase communication and collaboration, ideally producing a better end result. Committee meetings aren’t an exception. To ensure the time you commit to committee meetings is beneficial, it is important to periodically evaluate the reason for the committee and whether or not it is still serving its intended purpose.

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How Do You Hire the Best for Rush?

Posted by Lori Reese on 1/16/18 5:30 AM

Hiring for rush can be a trial. What you need and what you get can easily be two different things. You need competent, smart people with customer service skills that can manage the confused, impatient and frustrated students that throng the store in search of required titles. For many, though, the criteria you normally use to evaluate an employee goes by the wayside during rush. The sheer need for bodies to man the floor outweighs all other priorities. Still, the semester’s start is the best time to make the sort of impression on students that prompts return business. How can you ensure you have employees that will offer customers a positive experience?

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You Can Ensure Students Have Books Day One

Posted by Lori Reese on 1/15/18 5:30 AM

Welcome to Textbook Wisdom, a new Foreword Online series that speaks directly to faculty about issues in the course material industry that affect the classroom. This is our second article. It explains the how inclusive access ensures students have their books Day One. Share it with faculty — and on social media. Bridge the gap between bookstores and educators.

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The Life of a College Store Retailer

Posted by Lori Reese on 1/12/18 5:30 AM
Do your colleagues understand all you do?
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5 Ways You Need to Ensure Your Committees Are Vibrant and Productive

Posted by Lori Reese on 1/11/18 5:30 AM

Are your committees truly committees? Are they environments that draw on dynamic discussion and teamwork to resolve tenacious institutional problems? Or are they dominated by a single talker, and undone by the glaze in other members’ eyes as they fidget and not-so-inconspicuously check the time. Are they vibrant fonts of creativity or cesspools of politics, gossip and dissent-for-its-own-sake? Most importantly, are they generating buy-in for new initiatives, or are they simply an academic ritual — a proforma waste of time?

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Spotlight: How the Volshop Shows Students It Is More Than Retail

Posted by Liz Schulte on 1/10/18 5:30 AM

Student hunger on campuses is more prevalent than most people think. Head into a packed student center or campus dining facility, and it is easy to believe that the problem doesn’t exist on your campus, but chances are it does. According to a Students Against Hunger report, more than 45% of the 3,000 students surveyed from community and four-year colleges had experienced food insecurity in the past 30 days.

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Best Adoption Communication Articles 2017

Posted by Lori Reese on 1/9/18 5:30 AM

Finding ways to reach faculty about early adoptions is a perennial concern for college retailers. Faculty are often unaware that timely textbook choices do more than increase efficiency. They ultimately help students save money and receive more for their books at buyback. Because translating the nuances of the textbook industry to faculty in a way they understand is an ongoing challenge, we’ve compiled our top five most-read adoption communication articles from 2017.  Explore what you might have missed or bookmark this page as a reference.

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Who Needs It? Explain Why the Book You Selected Matters

Posted by Lori Reese on 1/8/18 5:30 AM

Introducing “Textbook Wisdom,” a Foreword Online series that speaks directly to faculty about the course materials industry and its impact in the classroom. Share it with faculty — and on social media. Bridge the communication gap between bookstores and educators.

Read More