Facebook remains the most popular social network in the world and the number one place for stores like yours to connect with customers outside of your brick-and-mortar location. One new feature they've recently rolled out is Facebook Live, which, much like Periscope, allows you to stream live video to reach your customers in real-time. If you're looking for a new way to get your message out there, Facebook Live is a great new thing to try.
Over at Hubspot, author Lindsay Kolowich has written "How to Use Facebook Live: A Complete Guide," which will give you everything you need to get started. We've included an excerpt from Lindsay's article below, but make sure you check out the full article at Hubspot's marketing blog to make sure you don't miss any steps.
Step 1: Go to your own Facebook profile and open up the status bar by clicking , as if you're going to write a new post.
Step 2: Tap the "Live" icon, which looks like a human silhouette.
Step 3: Give Facebook access to your camera and microphone when prompted.
You'll stop receiving these prompts after the first time you use it.
Step 4: Press the blue "Continue" button on the introductory page.
Don't worry -- pressing "Continue" won't start the recording. The next few steps will be preparing your live video before you go live.
Step 5: Choose your privacy setting.
If you're posting for a brand, you'll probably want to make it public. But if you're new to Facebook Live and want to test it out first, or want to see what something will look like, then switch the privacy setting to "Only Me." You can find the "Only Me" option by clicking "More" and scrolling all the way to the bottom.
Step 6: Write a compelling description.
As with Periscope, you give your broadcast a description, which will show up on people's News Feeds like a status update above the video. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Check out the example below from The White House's live broadcast.
Step 7: Set up your camera view.
Before you click "Go Live," be sure your camera's pointing in the direction you want it to. The background of your setup screen will show you what your camera sees. If you want to change the camera view to selfie or vice versa, simply click the rotating arrows icon in the upper right-hand corner of your screen.
Note: The video will be a square, so it doesn't matter whether you hold your mobile device vertically or horizontally.
Step 8: Click the blue "Go Live" button to start broadcasting.
Once you click it, Facebook will give you a countdown -- "3, 2, 1 ..." -- and then you'll be live. As soon as you start streaming, your live video will appear in your News Feed -- and others' News Feeds -- just like any other post. (Note that Facebook does currently rank Live videos higher than other videos.)
Your broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their News Feeds on Facebook will stumble upon your post.— Lindsay Kolowich, Hubspot
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