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Bye, Black Friday?

Posted by admin on 2/17/14 10:00 PM
Topics: holidays, college retail, eCommerce, textbook affordability

The following article, Bye, Black Friday? Presidents Day Has Better Online Sale Deals., was written by Clare O'Connor and published on Forbes.com. Read O'Conner's article for insight into a new retail holiday that you might want to consider marketing around, then check out her other articles for more insight into the industry.

Black Friday might be the most hyped (and most frenzied) shopping day of the year, but newly released data suggest discount hunters may well find better deals on Presidents Day from the comfort of their own laptops.

Personal shopping site Shop It To Me analyzed more than 1 million sale items available online from Jan. 1 to Dec. 31, 2013, and found Presidents Day was the best holiday to buy, with an average discount of 47% off on that Monday.

By way of comparison, Black Friday online retail sales averaged 44% off, per the data mined by Shop It To Me founder Charlie Graham, who found that deals were also superior on Labor Day (46% off), July 4th (45% off) and Columbus Day (45%).

Graham urged shoppers seeking Presidents Day deals to scour e-commerce sites for three categories of discount codes that are often not immediately obvious but will save you some cash come Monday:

1. Discount codes on full-price merchandise: Look for these codes to get decent discounts on seasonal merchandise that hasn’t yet gone on sale. Some retailers will offer 10-25% off full-price items, so you can snap up items that have recently arrived in store for spring.

2. Sale-on-sale codes: These are codes for additional discounts on merchandise that’s already steeply marked down. Look for these codes to get 50% off (or more, occasionally) on end of season pieces.

3. Free shipping codes: You can often find these codes listed right at the top of the page. (If it’s not there, trying Googling the retailer + free shipping.)

Did your store offer any sales in honor of President's Day? If so, which type of promotion have you found most effective?

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