Summertime! A time to gather up the belongings and head to the lake. I had a pile of things to take with us: Ski vests, tubing floats, some paddle and there was a cooler — of course there had to be a cooler. What’s a trip to the lake without a cooler? Will, our six-year-old, came out to toss his red plastic Lightening McQueen fishing pole beside the collection.
“Hey, dear,” I hollered to my wife packing the family SUV. “Is Will going fishing?”
He confidently answered that question himself. “Daddy, I want to catch a good one!”
I had to laugh, even as Alice responded. “Yeah, he can bring it. We’ve been talking about going fishing together.”
Alice can cast across the cove if she wants to: me not so much. I’m more likely to knock myself in the back, or hook my foot when the line falls short. I hoped Will took after her.
It didn’t take long for us to scatter. We found our favorite activities. For me it was kayak time. I wished Will good luck as he sat on the dock and Alice taught him to cast.
“I hope I catch a good one,” I overheard him telling her.
As a parent, I hoped he would catch something. You want that excitement to be rewarded. You wish it could be more than a hope or belief it may happen. Sometimes, you wish more things in life could be guaranteed.
Will helped Alice pull up a large catfish she’d hooked. He wondered when he would get a bite, too. After lunch, she left his pole, fully armed with a hook and bait, secured to a dock cleat next to hers. After only a few minutes, his popped in the air and spun sideways. He had a bite!
The brim splashed the surface as Will reeled in the spinner. To his eye, he had a good one.
It was no longer about hope or believing something might happen; it was actually happening, right there on the end of his Lightening McQueen fishing pole.
MBS offers a program for stores that reminds me of my experience with Will. It allows a buyback price to be locked in today for the selling period at the end of the semester. We simply call it “Guaranteed Buyback.” If your store is looking for a creative way to promote buyback during the rush selling period, Guaranteed Buyback may be for you.
Your MBS rep can help create a message for students so they understand a book can be sold at the end of the term for a “guaranteed” amount of money. This educational piece can increase both beginning term sales and end-of-semester sellback as students better understand the true cost and value of the book.
For students, it’s no longer a hope the buyback price offered will be significant — the value becomes guaranteed. It will happen. Sometimes you have to bait the hook correctly to get a bite. It’s true with students and it’s true to catch catfish and brim.
“Guaranteed,” that’s a strong message right there.