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Common Social Media Myths

Posted by Joe Clarkin on 6/29/15 11:00 PM
Topics: social media

There are thousands of social media advice columns out on the internet, some of which you can find here at Foreword Online. But sometimes it can be hard to tell what's true and what's not. In this article from Inc., they dive into which social media tips may have sprouted a life of their own and turned into full-blown myths. You can check out an excerpt from that article below, or give the full thing read here.

1. Myth: It's a bad idea to tweet constantly

You can overwhelm your Twitter followers if you tweet constantly, right? Most experts tell me that's not true--posting multiple tweets per day increases engagement. People visit your Twitter profile or scan through posts on a tool like Twitterverse and then move on. They will barely notice if you tweeted five times in one minute.

2. Myth: You should keep your captions short on Instagram

Kevin Shively, a social analyst for social analytics company Simply Measured, told me there's a commonly held view that short captions for Instagram photos work best. That's not true, he says. In a study by Interbrand of 100 top companies, caption length did not impact clicks.

3. Myth: Videos on Facebook will annoy your followers

Now that videos start playing automatically (with the sound off) when you scroll through your feed in Facebook, you might think that posting a video would annoy your followers. Shively says it won't. In Simply Measured's research, videos are getting more popular: In the first quarter of 2015 alone, video sharing has increased 43 percent.

4. Myth: Retweets don't work

A retweet on Twitter seems like a waste of time, but it's actually quite valuable. Social media expert Matthew Dooley tells me it's a good idea to always include your own comment with retweets, but they are mostly a vote of confidence for the original posters. "It's a great way to give a nod to their content, and they'll often favorite your retweet to show their appreciation--kind of like sending a thank-you card for someone's thank-you card," he says.

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