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Create a Buzz for Your Events by Using Social Media

Posted by Joe Clarkin on 9/29/14 11:00 PM
Topics: social media, bookstore events

You're probably already on social media. And you're definitely putting together exciting events to get customers in your store. But how do you utilize the first to maximize the potential of the second? Amir Zonozi at Entrepreneur explores exactly that question in his full post. We've included an excerpt from the article below, but we encourage you to read the entirety of Amir's piece to get the best out of your events through social media.

1. Show it to grow it.

Hashtags are used to organize conversations on social media, especially on Twitter and Instagram. Today, it’s just a given that the good events will have an event hashtag. But the best, most successful events use visual displays that stream the live social media content surrounding the event hashtag.

Using this method allows you to give your audience a ‘highlight reel’ of the best-quality content from peers and provides visual reminders that everybody can, and should, join the conversation. Have a moderator go through the content so that you’re approving quality posts from the audience members that others are most likely to listen to and follow suit.

Remember, the more observable you make content, the easier it is for your audience to imitate it.

2. Bring out the toys.

Third-party platforms allow you to take the conversation to another level. Share social analytics periodically with your audience so they see how much impact their contributions are making. People will drive more posts around your event hashtag when they know they’re an integral part of an important conversation.

Gamification can be your best friend. Track who is posting and highlight your event’s top influencers. You can create a visual leader board to give kudos to your social contributors while introducing some friendly competition. Give your audience the love and the credit they deserve. They’ll give it right back to you with continued positive exposure.

3. Play-by-play.

Live-tweet and apply a consistent personality, so that people will want to hear the highlights from you specifically. Your personality allows people with similar traits to connect with you. Embrace that. By providing a consistent live-stream of content, people will look to you as a leader who can translate all the ins and outs of the event.

When you connect with your audience on an individual basis, you can make each message more personal to instill a deeper, longer lasting connection.

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