Having social media accounts doesn't make much of a difference to your business unless you have a plan in place. Business2Community writer Jean Moncrieff recently posted 10 tips to help you create that plan, a portion of which we have re-posted below. Jean's piece will hopefully help you create an awesomely effective social media strategy, and we hope that you will read her entire article, which you can find here.
#6 Choose Your Channels Wisely
Managing 4-5 channels is going to be very time consuming, something we entrepreneurs have in short supply. Now that you’ve done your competitor research and created buyer personas, choose the social media channels where your customers spend their time.
If the majority of their time is spent on Twitter (40%), Facebook (30%) and the rest of the time on other networks. Then Twitter becomes your primary channel and Facebook secondary.
#7 Establish Roles
Managing your social media channels is an integral part of your marketing strategy. Decide who’s responsible and make sure that person has the relevant skills and expertise. This is not something to be handed to an admin assistant who’s only qualification is that they spend their life posting to Facebook or Pinterest. This person needs to understand your business goals and how to use social media platforms to attain those goals.
Work together to create a posting calendar. Having a weekly planning session works well, keep it to 30 minutes and use a spreadsheet or tool like Trello to capture, manage and assign post creation tasks. Then each morning have a quick standup meeting, taken from agile marketing, to check you’re on track. Something may also come up during the week that you want to take advantage of in your posts – some breaking news or product information.
#8 Have a Clear Consistent Message
Create a clear message that attracts prospective customers and encourages them to take action.
Make your message insanely specific. Know want you want to be know for and then sum it up in a few words. Your message needs to articulate how your product or service solves a problem, the specific benefit is delivers and how you differentiate yourself.
Hubspot is clear, they’re the number #1 Marketing platform and they’ll generate more traffic, leads and sales.
#9 Have a Content Strategy
Content leads to conversation, conversation builds relationships and good relationships evolve into customers. For this reasons you must develop a source of great content to fuel your presence. Content that provides real value to your potential customers.
Use a tool like Feedly to create a steady stream of content based on the challenges and interests your customers have. This makes it easy for you to take a little time each day to share posts that may be relevant to your followers.
Your social media strategy must integrate with your overall content creation strategy so that as you create new content is created, such as white papers and eBooks, you can promote them on popular channels.
While there’s loads of information out there suggesting the best times and frequency to post, the truth is your audience is unique, so the best way to figure out when and how often to post is to look at the analytics tools within your chosen network.