Foreword Online

Ideas, information and industry news for collegiate retailers

Customer Service WOW Moments

Posted by Dean Asher on 10/14/14 11:00 PM
Topics: college store customer service

It's important for your customers to feel important. Sometimes, that means stepping up to help solve a problem that you didn't create. Customer service that doesn't stop at your door can turn a one-stop shopper into a repeat customer. This blog post at outlines how.

It was 4 p.m. on a Sunday and I had just arrived in Las Vegas. I was on the sixth day of a nine-day, multi-city speaking tour and was scheduled to speak at a black-tie event at 6 p.m. that day. Unfortunately, although I had arrived in the city on time, my tuxedo did not. Rather than toting it through several cities, I had shipped it to the hotel … but it never arrived. I learned later that it was accidentally left on the truck.

I Googled the nearest tux shop and found out that it was Tuxedo Junction, located about six miles from the hotel. I called the shop and spoke to a salesperson at the store named Mikka Moon. She told me that the store was closing in an hour and that they were jammed because of homecoming season.

Mikka didn’t turn me away, however — she was helpful and kind and quickly came up with a solution to my dilemma. She asked for my clothing measurements and the name of the hotel where I was staying. She said she could have a tux delivered to me by 5:30. I said, “Let’s go!” I gave her my measurements and credit card number.

By 4:40 p.m., Julio arrived at the hotel to deliver the tux. I met him at the bell stand and expressed my gratitude.

This experience was a perfect example of the way customer service should be. It was definitely one of those over-the-top WOW examples of customer service. I was from out-of-town, not an established customer, calling at 30 minutes before closing time on a Sunday, but none of that mattered to Mikka. She had the chance to be a customer service hero and she delivered.

Let’s take a closer look at what happened:

1. The customer (me) had a problem.

2. The salesperson listened to the problem, empathized with the customer, and formulated a solution. She was more than friendly or nice. She was helpful.

3. She followed through with the solution and delivered. She actually exceeded expectations.

Another important point: In this situation, the customer’s problem was caused by another company. It wasn’t the fault of the store that was called upon to help, but Mikka still saw it as an opportunity to serve a customer.

So remember, the customer’s problem may not be our fault, but it is still our problem to solve. Isn’t that what the best companies do?

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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