Foreword Online

Ideas, information and industry news for collegiate retailers

Deadly Digital Marketing Myths You Might Believe

Posted by Dean Asher on 7/7/16 4:00 AM
Topics: eCommerce, Marketing to Students

Promoting your store has changed immeasurably in just a few decades. In fact, thanks to rapid shifts in search engine analytics, social media functionality and technology in general, it's changing in one way or another from month to month. With that in mind, it can be easy to misunderstand how your customers are finding and interacting with your store online. Thankfully, Hubspot recently shared a list of common marketing myths that can be costing your store in sales and success.

Deadly Digital Marketing Myths You Might Believe

“Having a website is good enough.”

No more of this “if you build it, they will come” mentality. You have to put yourself out there for people to notice you. Hundreds, maybe thousands of companies are competing with you on the web for your ideal client’s business.

If you are not putting yourself in front of them on that digital screen with valuable information that catches their eye and helps answer their questions, you most likely will not be discovered. And you definitely will not be able to use the most effective and valuable tool to grow your business - the Internet. We no longer live in a world where you can simply have a website and that’s good enough.

“My website does not need to be mobile enabled.”

In 2015 Google made this myth so very false. In fact, if your site is not mobile-enabled, your company’s search engine ranking is severely penalized. Google will not even show your website in their mobile search results if your site is not mobile-enabled. And when we say mobile, we mean smartphones, iPads, tablets, Surface Pro’s, and anything that is literally not an actual desktop or laptop. Don’t get fooled by this myth.

— Alexi Lambert, Hubspot Blog
Continue reading the original article

Article comments

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts