Foreword Online

Ideas, information and industry news for collegiate retailers

Every Day is a Holiday

Posted by Kate Seat on 4/10/14 11:00 PM
Topics: social media, college retail

No, really.

It may come as a surprise to learn that today is actually Pet Day. Were you prepared to celebrate properly this year?


The bad news is that you’ve missed both “Mule Day” and “Corn Dog Day” (April 3 and March 22 respectively) – but be sure to write those down for next year! Luckily there are still plenty of upcoming dates to choose from in 2014.

While the theme of the day in question may range from silly to serious, from bizarre to boring, these “holidays” give you an instant occasion to celebrate and to promote an event or product specific to your store. Most days will even provide several options-- April 22 is both Earth Day and Jelly Bean Day, by the way, automatically making it one of the best days ever.

Choose a date celebrating your school mascot, local flora or fauna or your school’s junk food of choice. There are also a gratifying amount of days devoted to books and reading, so the only challenge there is deciding which would be best for your store. Here are a few suggestions of notable dates, but an exhaustive list is also available here.

April 23rd: World Book Night

(Also “Talk like Shakespeare Day,” though, forsooth, that could be problematic for those not versed in Elizabethan English)

Register to participate officially next year here. For now, embrace the theme of the day: reading rocks! Since it’s also about sharing beloved books with old friends and new ones, lead up to the event with a featured staff picks section. Have a comfortable area designated for a “read-in” and encourage attendees to bring their favorite book along to swap with someone else.

May 12th: Limerick Day

Everyone knows that old classic about the person previously residing on the island south of Cape Cod, but your staff and student population are an untapped source of brand new gems. Hold a contest for the best of the bunch and post the funniest entries in a window or wall display. As the variety of versions of “The Man from Nantucket” illustrates, you’ll need to set guidelines if you want to keep it clean.

June 7th: Drawing Day (also known as Pencil Day)

Drop everything and doodle! Highlight your art supplies, art books, graphic novels and any other related items you may have in stock. Work with your school’s art department or local artists to set up a fun workshop for novices and offer a one day sale on sketching supplies. The possibilities are endless!

About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

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