How do you boost interaction on your social media accounts during a time when many of your customers are busy with finals, heading home for the holidays or otherwise distracted by events of the season? Why not ask the professionals? Here are some pointers about what to post to encourage interaction, excerpted from an article by Jim Belosie, CEO and co-founder of Shortstack. Read the suggestions we've selected and then check out the full list on Inc.
Ann Handley, Chief Content Officer, Marketing Profs and co-author of Content Rules:
"The holidays provide businesses with a way to connect with the audience on a more human level...because they allow us to communicate as people who share similar traditions, or they allow us to talk about what makes us unique. How that might play out: Show how the people in your company celebrate or honor certain traditions, to give your fans and prospects an idea of the people and personalities that make your company what it is. It's also a great time to showcase any charitable activities your company might participate in."
Amy Porterfield, Facebook Marketing Author and Trainer:
"To increase engagement on your Facebook Page, ask your fans to post their favorite holiday photos from their childhood or share details about their favorite holiday treats."
Jesse Stanchak, Community Manager, Microsoft UK:
"Forget about all of iconic holiday images for a second. Don't let Santa or Frosty or Charlie Brown cloud your vision. Ask yourself what your best customers--the people who support you all year-round--are doing this month.... Forget about what you think the season the holidays are about. Ask what your customers are focused on. If you don't know, ask them. No matter what their views on the season are, most people aren't shy about sharing.
Next, ask how you can be useful. For one reason or another, many people find the holiday season stressful--even if it's their favorite time of the year. The one thing that unites most of humanity is that we'd all like to be just a little less busy, tired and stressed out. Think about how your fans are observing this season and then ask yourself how you can make the season just a little easier for them. When in doubt, remember that a helping hand is a gift everyone longs for."
Lilach Bullock, Co-Founder & Director of CommsAxis:
"Holiday countdowns are always popular and a great way to boost engagement. An online advent calendar is a great example--daily prizes, offers, incentives, competitions, fun stuff etc. It also encourages people to come back again, to encourage sharing of your initiative, and is often much more memorable."
Kim Garst, CEO of Boom Social:
"A huge part of being successful on social media is humanizing your brand. People want to connect with and buy from brands who they know, like and trust, and sharing your own holiday moments with your fans and followers is a great way to build this trust. I am not necessarily recommending you share your family's Christmas morning pictures! But sharing photos of your office holiday party, Christmas decorations or other holiday events can make your brand more relatable and human!"