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How Booksellers Can Sell on Social and the Tools They Need to Do It

Posted by Dean Asher on 7/2/15 5:50 AM
Topics: social media, sales strategies

You sell books. Usually they're for class, but sometimes they're for fun. Over the summer, it's probably more of the latter. While social media is an important tool for passing along event information and listening to customers, it can also help you sell.

The helpful folks at Hootsuite have given us a handy breakdown of what a day full of selling books socially might look like, ahead of the release of J.K. Rowling's new book. Your store may or may not be familiar with all of the apps they're describing, but don't worry. We've slimmed it down to some of the most relevant content to college stores, and everything they mention is a helpful tool to look into. And even if you're not using Hootsuite or another social media managing hub, all of their strategies are still great to do if you put in a little extra work!

Read their full itinerary here.

It’s time for bestselling author J.K. Rowling to announce the release of her long-awaited autobiography, Oh, Magical Me. With press interviews and fan events across the nation, the day will be packed with activity. The next 12 to 24 hours are crucial. Here are the apps that will drive social traffic, increase pre-sales, and measure the day’s success.

how to sell books with social media - listening for trends

It’s quiet in the office. Your coworkers will arrive soon, so you grab a cup of coffee and start preparing for the day.

You shut your door and open the Tumblr app for Hootsuite. This helps you quickly see early buzz about the book launch from J.K. Rowling’s community of fans.

Reddit has also created a subreddit dedicated to the release. You use the Reddit Keyword Monitor Pro app for Hootsuite to immediately find and share the relevant content that is just starting to trend.

With the TrendSpottr app for Hootsuite, you scan the top trending hashtags for book lovers in one glance.

how to sell books on social media - getting viral content

Oprah has just wept into the arms of J.K. Rowling. “Oh, Magical Me shall be a hit!” she decrees. The social media buzz breaks into a national roar.

Your press team emails you a video snippet of the Oprah interview. You quickly post a snippet of the interview on YouTube.

how to sell books with social media - providing fast customer support

Your social community has pre-ordered the book but are wondering when it will be released.

On Twitter, readers are asking questions about your $197 J.K. Rowling ultimate fan book bundle. The support teams are using the SnapEngage app for Hootsuite to easily send URLs to Twitter contacts so the user can initiate a live chat. Questions on Twitter turn into more and more sales.

how to sell books on social media - social traffic into book sales

You’ve generated a ton of press and interest. Now, it’s time to turn social media traffic into book sales and merchandise.

With the Mailchimp app for Hootsuite, you monitor your latest email campaign performance. This lets you grow your email list right from the Hootsuite platform.

Finally, the Shoppost app for Hootsuite makes it easy to sell products from your Amazon Webstore. You use the Shoppost app to quickly post related products on Facebook, Twitter, and Pinterest. Fans can click and buy right in their social media feeds.

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