When it comes to business communication, Pinterest seems to be forgotten compared to other social networks. But should it be? Business2Community author Zoe Waldron explores how Pinterest compares to three other social media giants: Facebook, Twitter and Instagram. In her article Zoe presents the usable stats that could turn your Pinterest page into a major communication tool between you and your customers. You can read an excerpt from Waldren's writing below, or find the full article here.
Facebook: 1-2x a day
Socialbakers recommends 5-10 posts per week.
Twitter: 3-5x a day
BufferApp recommends three tweets a day.
Instagram: 1-2x a day
Forbes shared that UnionMetrics said the average brand posts 1.5x/day.
Pinterest: 12-25x a day
We’ve seen that 15-25 pins a day results in higher engagement if pins are spaced throughout the day. Try to share a minimum of at least 12 pins a day across categories, with the ideal amount between 15 and 25 pins.
Facebook: Between 1-4 pm is best (source)
Twitter: All day, but M-Th between 1-3 pm is best (source)
Instagram: Anytime – it varies! According to Iconosquare, HelloSociety should post at 11 am, 2 pm, 5 pm, or 9 pm for highest engagement.
Pinterest: Anytime – the Smart Feed changes when (and if) your pins will show. HelloSociety’s research before the Smart Feed showed that the late evening was a good time to post (~8 pm – midnight).
(How long it takes for half of engagement to occur – there are a lot of varying stats on this, but these seemed to be the average estimates)
Facebook: 90 minutes (source)
Twitter: 24 minutes (source)
Instagram: 2.23 hours for comments (source)
Pinterest: 3.5 months (source)
Facebook: Men and women in their 20s, 30s, and 40s.
Twitter: Men and women in their 20s.
Instagram: Men and Women (more-so women) ages 18-29.
Pinterest: Women ages 18 – 64.
(See specifics above)