In recent years, there's been a big shift from paper to digital — and not just in eBooks. Many businesses are saving their company documentation digitally, and you can pay your bills, receive your utility statements and even file your taxes without a single slip of paper. So why do we still print 2-foot-long receipts for packs of chewing gum? Retail Minded asks the same question, and argues there's plenty of benefit both to students and stores by switching to a digital receipt system. Read their full post here.
As we continue to advance through the digital age, the solution to this problem has transitioned from paper to digital. With shoppers constantly accompanied by a mobile device, retailers need to provide them with a better receipting solution. But not all digital solutions are the same. Taking a picture of a receipt and calling it a digital copy is like holding a microphone to a speaker to record a song – antiquated and inefficient. A good digital receipt will not only provide shoppers with a transaction record, it will also present retailers with an opportunity for marketing – and it will do so without needing personal information from the shopper.
Value for the customer
A valuable digital receipt provides consumers with an itemized record of their purchases, not just a statement of the monetary total spent. For a digital receipt to be effective, it must outline every item shoppers have purchased, so that if they are dissatisfied or need to make a return, they will easily be able to do so. The digital receipt also needs to be an exact replica of the paper receipt, meaning users have access to both the front and back of it.
Value for the retailer
Receipts are just as valuable for the retailer as they are for the shopper. Retailers still need to be able to communicate pertinent information to consumers on digital receipts, just as they would on printed ones. This includes promotional efforts and terms and conditions. By communicating this information digitally, retailers can be assured that the needs of all departments for which a receipt is useful – financial, loss prevention and marketing – will be met.
Retailers that choose to adopt digital receipts going forward are sure to benefit, not only from a financial perspective, but also by providing consumers with what they want – a convenient receipting solution that won’t weigh them down.