Foreword Online

Ideas, information and industry news for collegiate retailers

How Often Should Your Store Post to Facebook?

Posted by Joe Clarkin on 4/27/15 11:00 PM
Topics: social media, facebook

Knowing how often to post can be nearly as important to running an effective Facebook page as when or what you post. But deciding how much content to put out there can be tricky. That's why we are re-posting this article from HubSpot that analyzes some data about how often businesses should be posting based off of their number of followers. Be sure to check out excerpt below, or click here for the full article.

How Does Posting Frequency Affect Clicks Per Post?

The chart below shows how the number of Facebook posts our customers published every month affected the number of indexed clicks on each post. The data is organized by the number of followers a business Page has. When reading this graph, keep in mind that the Y-axis represents clicks per post, not clicks in total.


We found that organizations with more Facebook followers tend to get more interaction with each of their posts. Pages with over 10,000 followers were the only ones for whom posting more often increased the number of clicks per post. For business Pages with 10,001+ followers, clicks per post peaked at between 31 - 60 posts per month. When these companies posted more than 61 times per month, clicks per post didn't increase significantly from when they were posting 1 - 5 times per month.

For organizations with fewer than 10,000 followers, however, the more often they posted to Facebook, the fewer clicks per post they received. Companies with less than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month. There was one, small exception: Pages with between 1 - 200 followers saw a small increase in clicks per post when they posted 61+ times per month compared to the 31 - 60 post bracket. But this is nowhere near the engagement as the 1 - 5 monthly post group.

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