Foreword Online

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How to Add a CTA Button to Your Facebook Page

Posted by Joe Clarkin on 3/24/15 11:00 PM
Topics: social media, facebook

Debuted in December 2014, one of Facebook's newest features is the ability to add a call to action button to your Facebook page. This might not seem like a huge difference maker, but considering it's prominent placement on your store's page, a simple CTA can go a long way towards engaging with your customers.

MBS Textbook Exchange  Inc.

As of right now, your options for what you want your CTA to say are a bit limited. You can only choose from any of "Book Now," "Contact Us," "Use App," "Play Game," "Shop Now," "Sign Up" and "Watch Video." You probably won't ever use the "Use App" or "Play Game" CTAs, but what the button says isn't nearly as important as where it takes your customer when they click on it.

So what steps are needed to create your store's own call to action button on Facebook? Let's see.

Step 1

Log in and go to your store's page.

Step 2

Click the "Create a Call to Action Button" located to the left of the "Like" button. Facebook is still in the process of rolling out the CTA button to all locations, so don't be alarmed if you don't see that option; it'll be there sooner than later. If you can't create your own CTA just yet, bookmark this page and revisit it when you see that the option has become available.

Step 3

Choose the CTA wording you want to use. You can change this at any time, so pick the one that you think would most benefit your store at this moment. For example, MBS currently has the "Watch Video" button selected in order to direct customers to our Risk-Free Rental video, but a simple "Contact Us" would probably be the easiest way to go for those stores doing this for the first time.


CTA Button An example from the MBS Facebook page.

Step 4

Insert the link you want the CTA to direct your customers toward.

website CTA


Step 5

Click "Next" and select the destination for mobile users. Chances are you'll want to send them to your store's website.

mobile cta


Step 6

Click "Next" again and hit "Create."


And there you go, you've just created your own Facebook call to action button! Let us know in the comments how you decide to use it for your store.


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