From gaining followers to cultivating comments and shares, boosting engagement on your social media profiles can be a lot of work. They can also come with a price tag: Facebook ads may be a quick way to increase eyes on your page, but not every store wants to pay for an advertising campaign on social media.
Luckily, Nicole Reyhle at RetailMinded shows us that there's still a way to have better engagement on your store's Facebook page without setting an ad budget in her article The Secret To Incredible Facebook Engagement Without Paying For Ads.
We all know the mantra that 80% of your business comes from 20% of your customers. So why not reward those customers by giving them an exclusive place where they’ll hear about your specials, promotions, and new merchandise first. Where you can be certain that they’re seeing your posts and where you can nurture the relationship.
How to do that? Create a closed Facebook group just for your customers. Facebook groups are a great way to build raving fans, get significant engagement and reach everyone with every post. Isn’t that what we want from our Social Media. Yes!
How to get customers to join
You can invite customers to join based on a variety of criteria. Some ideas might be to have them “check-in” at your store 3 or 4 times on their Facebook page. Or maybe it’s a dollar amount spent. Better yet, just give them access to the group in exchange for their email address which is the ultimate end result you always want from your customers.
So, go, create your private group of fanatical fans and get back to the Social Media engagement that we learned to love before!— Nicole Reyhle, RetailMinded
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