Foreword Online

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How to Get an Early Start on 2015

Posted by Dean Asher on 12/10/14 10:00 PM
Topics: holidays, retail management

We all make New Year's resolutions. Our Monthly Marketing Plan this month is even inspired by them. But oftentimes, we don't always see them through to the end of the year. John Brubaker over at thinks it has a lot to do with motivation, and that getting a head start on your professional resolutions can keep you ahead of the competition going into next year. We've included an excerpt below, and you can see the whole thing and download his free eBook here.


If you started a month earlier, you’d have a massive head start on 2015 and on your competition. In sports it’s called playing with a lead and what happens when you’re playing with a lead is you have greater confidence and you develop momentum. Every year on Dec. 1, I have my coaching clients go through a process we call the 31-day challenge. We figure out their New Year’s resolutions before Dec. 1 and begin working towards them on Dec. 1 for 31 days.

From Thanksgiving through Christmas right up to New Year’s people tend to take their eye off the prize and their foot off the accelerator. Unless you work in retail, this window of time tends to become a black hole for a lot of businesses. As a result, instead of building momentum you’re playing from behind once 2015 rolls around.

If you started your resolutions now, how different would the start of the first quarter of 2015 look for you and your business? Some of your goals would already be reached and completed before Jan. 1.

Personally, what if you lost weight between Dec. 1 and Jan. 1 instead of gained weight? Professionally, what if you put new business on the books for 2015 before 2015? How much more motivated would you be at the start of the first quarter?

Often, success is about creating momentum, and if there’s one thing I’ve learned it’s that you can’t put a price tag on momentum.


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